By Bukola Idowu, Lagos
Union Bank yesterday unveiled its digital banking solutions which includes a new version of its mobile banking app, UnionMobile, and *826#, a unique USSD code which will allow customers perform banking transactions through short code messaging on their mobile phones.
The Bank at an unveiling ceremony in Lagos yesterday also revealed its upgraded online banking platform, UnionOnline, with aesthetic improvements, new features and targeted offers for its customer segments. With *826#, Union Bank joins a growing financial industry trend which hopes to extend banking services to less tech savvy customers, and customers who want to avoid internet banking which requires data, as well as the financially excluded.
Speaking at the launch event, managing director and chief executive of the bank, Emeka Emuwa, stated Union Bank’s commitment to delivering on its brand proposition. “Simpler, Smarter banking is not just a tagline for us. We have worked tirelessly for nearly two years to deliver the solutions we are presenting today because we invested time and resources to understand what our customers really need and how we can deliver the right solutions to meet those needs.
“This investment in understanding our customers’ needs has led to the innovations and first-to-market features we are unveiling today. Our new platforms marry simplicity, functionality and aesthetics to deliver a seamless and improved user experience for our customers” Emuwa said.