Bello Adebowale Yusuf is from Epe in Lagos State and a man raised in the consciousness of Lagos high society and entertainment. It is thus no big surprise that he would pick up a career in entertainment,not as an entertainer at the front row on stage but more like a puppeteer pulling the strings behind the scene. His journey into the belly of the fabric of entertainment started in 2015 when he established a record label christened Bellyflow Entertainment.
For Bello Adebowale Yusuf, being in the world of entertainment is a childhood dream and finding an outlet to let out the passion was just his destiny, one, he embraced with both hands. Being born to the popular Bello family of Lagos might have provided some leverage, but his passion was never in question because as soon as Bellyflow Entertainment was launched it hit the ground running with so much up its sleeve.
“ Music has always been a part of me. My company’s name, Bellyflow Entertainment, is a brainchild of my childhood passion to always want to do something unique in seeking out talents and nurturing them to stardom. It is more than a business to me. It is a calling in which no amount of sacrifice is enough. Bellyflow Entertainment is here to rewrite the narrative about label-artist relationship and I can say for free we are going to be a force to reckon with in the industry,” he said
“Bellyflow Entertainment was created to bring pure, undiluted entertainment to the people. Our goal is to be the bridge between celebrities and fans,” he added.
Apart from the vision to be a record label of high promises, Bello Yusuf said they have all the requisite structures in place to ensure that the artist has the best representation and as well as a platform to thrive and triumph in the ever-evolving and competitive music space.
“We have a professional team who is well knowledgeable about copyrights. There are entertainment lawyers in our team, because we invest hundreds of millions in content creations, and it all has to be protected, both in the interest of the label and the artist. It is a win-win alliance here at Bellyflow,” he declares.
In addition to being a prime record label, Bellyflow Entertainment also organises shows and events, all with the mission to connect celebrities and fans.
“We have been working on bridging celebrities with fans by bringing musicians and celebrities to headline our events and we have had a few events, we give glory to God. We signed music producers that are working with top music artists and we also signed songwriters .We are happy that we started this way, this is the fundamentals of the music business,”Bello Yusuf asserted.