Susan Chanel Beauty, without any doubt, has become a household brand in the past few months and is regarded by many as the epitome of success in the Nigerian skincare and beauty market, but the company’s CEO, Susan Esisi, claimed that its success was a process that took time and it wasn’t without some initial challenges.
“I remember when I started, I was home and had little or no help. All I had was a dream that seemed farfetched. Getting a good location to set up camp was also a struggle,” Susan Esisi recalled.
Speaking further, she gave a chronicle of how the brand, whose operation consists of skincare products and spa services for walk-in and online clients, was established in 2018.
Her words: “After the full take-off of the Ikeja store, by January 2018, we launched the Abuja store at No. 9, Atakpame Street, off Ademola Adetokunbo, Wuse 2, and later in November 2018, the Lekki store, at No. 12b Fatai Idowu Arobieke Street, Off Admiralty Road, opened. In May, the Accra (Ghana) branch was opened.”
She also enumerated the range of services offered by Susan Chanel Beauty to include spa treatments such as relaxation massage, deep tissue massage, cellulite and G5 massage. Other services, according to her, include vagina steaming, gentlemen facial, body sculpting, brightening facials, dermaperm facials, lightening body wash and post-operation care.
“We also do waxing, vacuum therapy, breast firming, deluxe pedicure and manicure treatment and micro-blading amongst others,” Esisi supplemented.
In explaining the reason behind the meteoric rise of the Susan Chanel Beauty brand, she avowed: “I’m an innovative person who also loves to learn from others. And in that sense, I have had to learn from other skincare or spa specialists. Beyond that, however, I have training from cosmetic studies in Thailand, where I learnt several therapeutic techniques. I also have various certifications include a certificate for Ombré Eyebrows in Los Angeles. All these show that my products and services are top-notch.”
Today, Susan Chanel Beauty is one of the success stories in the beauty sector of the Nigerian economy. For Susan Esisi, there were lessons along the way from the small beginning to the moment of success.
Speaking on her big lessons of the skincare (beauty) business in Nigeria, she said: “To succeed one has to be steadfast about what you do; secondly, you have to sell good quality products devoid of steroids and other harmful ingredients. The Nigerian market likes honest reviews, so if you have a bad product people will definitely talk about it. This has taught me to always strive for the best.”