By Dickson Agbo
For close observers of communication campaigns in Nigeria, one commercial that has ignited conversations recently is the Hollandia Yoghurt Commercial currently deployed on Television, Radio, digital and Out of Home.
The campaign titled ‘Nourishing Goodness for Every Moment’ carefully reinforces Hollandia Yoghurt’s proposition as a brand that brings happiness and enjoyment to every moment of life. The message is simple. Whatever your occasion or moment, whenever you need nourishing goodness, there is a Hollandia Yogurt just for you.
Through the television commercial, the brand takes the consumer through a journey of nourishing goodness and offers various pack sizes to go with life’s every moment. Hollandia Yoghurt succinctly captures each product pack size to meet the ever evolving consumer needs. In essence, it is an integral part of the consumer’s life as every moment is associated with a distinctively named pack size that everyone can relate with.
Hollandia Yoghurt family offers various pack sizes for diverse requirements. The campaign is therefore a conscious effort to capture unique consumer needs and position each pack size to meet them, thereby becoming an integral part of consumer’s daily life. Not just that, each pack is also given an endearing name that the consumer can easily relate with and this further creates strong bond.