Three new artistes along with seven others have been announced as telecom giant, MTN brand ambassadors for the 2016-2017 calendar year. This is in line with its commitment to supporting Nigerian musicians by providing alternative platforms through which they can receive lucrative value for their intellectual property.
The music ambassadors are: Praiz(Praise Adejo); Iyanya (Iyanya Mbuk); Chidinma(ChidinmaEkile); Falz(Folarin Falana);Tekno Miles(Augustine Kelechi) and Skales(Raoul Njeng-Njeng). Four other ambassadors are – Saka,(Hafiz Oyetoro);Nedu (Steve Onu);Osuofia(NkemOwoh) and Adamu Zango
According to MTN’s General Manager Consumer Marketing, Richard Iweanoge, this is designed to enable the company continue to support the development of the entertainment industry by financially empowering Nigerian artistes and musicians through the promotion and monetisation of content on its various digital platforms – MTN Music+, Caller Ring Back Tunes (CRBT) and Value Added Services (VAS).
Speaking on this, MTN Executive, Amina Oyagbola said, “MTN remains proud to be associated with the growth and development of the careers of all our ambassadors, past and present.
We specially thank all our former ambassadors for their immense contributions to building our brand and making us the network of choice in Nigeria. We will definitely continue to maintain the strong and mutually beneficial relationship with them through the monetisation of their content on all our digital platforms – MTN Music+, CRBT and VAS.”
Iweanoge again said, “With the significant investment made so far in Nigeria’s music industry, MTN remains and will continue to beone of the biggest supporters of the music industry. We have a track record of consistently providing the stage for some of Nigeria’s biggest artistes to shine and express themselves”.
He stated that through its Caller Ring Back Tunes (CRBT), MTN is the largest music distributor in Africa. “Through the platform, we ensured that Nigerian musicians would no longer suffer the scourge of piracy. They are able to make good money as a result of their hard work. Also, as Nigeria’s most innovative telecoms company, we have been able to deploy music as a platform to give other value added services to our teeming subscribers,which have also proved to be a significant source of revenue for the artistes such as theMTN Music+ app and a host of other platforms.”