• Media Effectiveness Check Between Context & Content (RADIO)

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    Mass Communication 101 threw up so many “must-know” at the new undergraduate students in Mass Communication department to the extent of amazement. On the one hand, the new learning was compulsory for purpose of passing examination and on the other hand, it registered as though one was reliving Mongo Park’s experience when he “discovered” River…

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  • When Brands ‘Trash-Talk’

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    YES, Brands can and do engage in purposeless communication. If we permit street-level vocabulary here, such engagement can be classified as either trash-talk(ing) or arrant nonsense. For purpose of professionalism, though, we shall run through the systematic indictors that guides our classification of brand communication, against established benchmark, that will lay bare where certain types…

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  • ‘THE PLACE’ As a Market Influencer

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    I implore my esteemed readers to see this article as a ‘soft-touch’ on an issue that should be considered somehow important. We also like for this article to be considered invitational to a reminder to the effect that somehow, some of those little things we consider common-place, by reason of time or sophistication (or furthermore,…

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  • BRANDS, Its Christmas…!

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    For brands and brand managers, the ultimate goal is to build lasting relationships. Not minding the description of any particular or given strategic or long term objective, the essential destination is building brand-consumer relationship. Consumer relationship is the foundation for brands’ marketing successes; a leverage point for theories, projections and concepts. Suffice that strategic planning…

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  • Brand Management By Numbers

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    Let us start by putting in perspective the grand rules for business and brand success; brands management is based on strategic planning and implementation. The strength or success of any brand or business is directly a function of the operating strategic input.  That explains why ideal corporate persons engage top end executives to develop winning…

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  • National Lottery: What If We Register

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    In one of our recent articles on national lottery, we mentioned compliance as a key element fundamental to the success of the lottery as an industry in various dimensions. One of such benefits is growing the industry in volume and value terms. In addition, compliance, as we see it, will help in shaping up on…

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  • NLRC: In Search Of Credibility & Credulity

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    The over-seeing officers from both arms of the national assembly came calling at the office of National Lottery Regulatory Commission, NLRC…started the previous week and ended on Wednesday November 16, 2016. Interestingly, these visits were staggered and arranged independent of teams and chambers, involving Senate Committee on Sports, Youth and Development, Senate Committee on Special…

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  • Brand Nigeria (Her People) And PCB

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    Nigeria as a brand, owes from her personality, individuality, obligations and competitiveness among community of Nations.  Global competitiveness, therefore, challenges Nigeria as a brand, on certain expectations, among which is effective and efficient delivery on promises (and expectations). Chief among such expectations is meeting with responsibilities. As a nation-state, such responsibilities are slightly far different…

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  • National Lottery – TA Engagement

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    Brand management is about relationship building. It is the relationship built and maintained for a brand that sustains it at the market place for whatever objectives are set or established for it or the corporate ownership, as a marketing objective(s). Hence brand development and management is all about emotional engagement. Step two to the narrative…

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  • National Lottery: Deepening Market Potentials Through Compliance

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    Two critical issues are driving Nigeria’s economic development thrust presently, namely diversification and resource management. The first part leaves no one in doubt in terms of meaning and implication for national economic planners and political leadership. The second issue, however, lends itself to careful consideration, as it is open to individual understanding and interpretation. The…

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