• Brand Management By Numbers

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    Let us start by putting in perspective the grand rules for business and brand success; brands management is based on strategic planning and implementation. The strength or success of any brand or business is directly a function of the operating strategic input.  That explains why ideal corporate persons engage top end executives to develop winning…

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  • National Lottery

    National Lottery: What If We Register

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    In one of our recent articles on national lottery, we mentioned compliance as a key element fundamental to the success of the lottery as an industry in various dimensions. One of such benefits is growing the industry in volume and value terms. In addition, compliance, as we see it, will help in shaping up on…

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  • Senator Abdul-Aziz Murtala Nyako

    NLRC: In Search Of Credibility & Credulity

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    The over-seeing officers from both arms of the national assembly came calling at the office of National Lottery Regulatory Commission, NLRC…started the previous week and ended on Wednesday November 16, 2016. Interestingly, these visits were staggered and arranged independent of teams and chambers, involving Senate Committee on Sports, Youth and Development, Senate Committee on Special…

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  • Brand Nigeria (Her People) And PCB

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    Nigeria as a brand, owes from her personality, individuality, obligations and competitiveness among community of Nations.  Global competitiveness, therefore, challenges Nigeria as a brand, on certain expectations, among which is effective and efficient delivery on promises (and expectations). Chief among such expectations is meeting with responsibilities. As a nation-state, such responsibilities are slightly far different…

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  • National Lottery – TA Engagement

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    Brand management is about relationship building. It is the relationship built and maintained for a brand that sustains it at the market place for whatever objectives are set or established for it or the corporate ownership, as a marketing objective(s). Hence brand development and management is all about emotional engagement. Step two to the narrative…

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  • National Lottery: Deepening Market Potentials Through Compliance

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    Two critical issues are driving Nigeria’s economic development thrust presently, namely diversification and resource management. The first part leaves no one in doubt in terms of meaning and implication for national economic planners and political leadership. The second issue, however, lends itself to careful consideration, as it is open to individual understanding and interpretation. The…

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  • soil

    Brand Nigeria (Her People) & PCB

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    Nigeria as a brand, owes from her personality, individuality, obligations and competitiveness among the community of Nations.  Global competitiveness, therefore, challenges Nigeria as a brand, on certain expectations, among which is effective and efficient delivery on promises (and expectations). Chief among such expectations is meeting with responsibilities. As a nation-state, such responsibilities are slightly far…

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  • briding-social

    Advertising And Social Media

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    Advertising is only an integral part of INTEGRATED BRANDS MANAGEMENT. Functionally, a given brand support strategy may totally exclude advertising. I guess that explains the new brand identity of some industry practitioners, deliberately disconnecting with the traditional common reference of ADVERTISING AGENCY. Gone are those days of advertising agency, it is time for holistic involvement…

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  • bthru

    Brands, Brand Ambassadors & Cognitive Psychology

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    The scope of investment-reward consideration for brand owners and managers is quite wide. Add to that, it lends itself to prospective imagination; investors and practitioners in brand management will continually veer towards optimising opportunities – real and imagined. For reasons of profitability, brand management engages investment in forms ranging from brand personality profiling to value…

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  • BRANDS & De-marketing

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    The key components of a brand are product (offer), name and promise. It is interesting to note that all that takes place around brands in whatever name revolves around these three components.  So, there is the offer or product, the name for reasons of identification and differentiation, and the promise, that establishes the reason(s)-why for…

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