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Nigeria Loses 72% Internet Revenues To USA – Report

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Majority of .ng and .com.ng websites in Nigeria are hosted in the United States, making Nigeria lose about 72 per cent of the revenue it should be generating through local hosting of such websites, a new report by web-hosting company, HUB8 has revealed.

The report on the use of domain names in the national domain of Nigeria named, .ng was carried out December 2017. According to the report, out of the 34,000 sites, less than 1,000 are located in Nigeria, which is only 2.3 per cent of the total.

The country of origin for the remaining three per cent of sites could not be identified so Nigeria’s share is slightly larger, though still not comparable with the amount of hosting abroad. “The dominant countries where site hosting often occurs were determined for the .NG and .COM.NG domains. The overwhelming number of sites are located in the United States (72 per cent),” translating into loss of 72 per cent hosting revenue for Nigeria, according to the report.

The .ng is Nigeria’s country code Top Level Domain (ccTLD), which is the country’s digital imprint on the World Wide Web (WWW). This is coming just as the Nigeria Internet Registration Association (NiRA), managers of the country’s domain names system (DNS) ecosystem, declared it has, so far, registered 100,973 domains in .ng domain zone as at November 30, 2017.

Meanwhile, HUB8 report was based on 89,165 domain names in the .ng domain zone, with particular focus on the details of the usage of .ng domains as it relates to website hosting. The report, however, does not include data on premium domains (about 2,000) and some special domains that are technically registered though not used by end users.

On the distribution of the domain zones, the report reveals that most popular domain zone is .com.ng, having almost 70 per cent of all national domains registered. The .ng domain zone, the report says, comes next although within the zone a domain name is shorter “but domain registration here costs several times more than in .com.ng while .org.ng, which is usually used by non-profit organisations, ranks third with an age backlog.

“The number of zones identified by the study include .com.ng; .ng; .org.ng; .gov.ng and .edu.ng with number of domains being 61,609 (69.1 per cent); 15,353 (17.2 per cent); 6,077 (6.8 per cent); 1,738 (1.9 per cent and 996 (1.1 per cent) respectively,” the report said. Others such domain zones include .net.ng; .name.ng; .sch.ng; .i.ng; .mobi.ng and .mil.ng, all which have less than one per cent market share.

In terms of active websites, the HUB8 report notes that there are currently 38,864 websites in the .ng  domain, not including the sites that fail to open to the connection timeout, redirects and the ones throwing an error (page is not found). “The existing sites are hosted only in half of the .com.ng and one-third of the .ng domains,” the report says. According to the report,operating sites are reported on 45 per cent of .com.ng and .ng domains.

Also, 15 per cent of registered domains are said to be with errors indicating “connection time-out” presumably for some temporary problems regarding hosting or channels. About 3 per cent of domains are redirected to other sites and the same number displaying error pages such as “404 Page Not Found” or “500 Server Error.”

Commenting further on the findings of the report, Director for Emerging Markets at HUB8, Mr. Dmitry Deniskin, said on the content management systems (CMS) of the .com.ng and .ng domains. In the study, Deniskin said, “Often used Content Management System was detected in the existing websites, stating that the most popular CMS is expected to be WordPress, being installed on every one in three sites in the .ng and .com.ng domains.

“WordPress has a 78 per cent share of all used CMS. Blogging is currently very popular in Nigeria: almost 1, 500 domains are affiliated with Blogger.com. “Specialised CMS utilized for e-commerce; such as Magento, Prestashop, Shopify, WooCommerce, nopCommerce, oSCommerce and X-Cart use about 500 sites in the .com.ng and .ng zones.”

Deniskin also explained that what HUB8 intends to do is to help Nigeria reverse the current situation in which 72 per cent of .com.ng and .ng domain names hosting is lost to the US. He said: “HUB8 is a global web hosting company helping brands and individuals to easily set-up a website. Our ultimate goal is to become a Growth Partner for individuals and small enterprises in emerging markets in Africa, Asia and Latin America.




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