The Nigeria Football Federation (NFF) has inaugurated its new Media and Publicity Committee, while commending the calibre of individuals in the committee and their commitment to serve Nigerian Football.
Speaking at the inauguration in Lagos on Monday, NFF 1st Vice President, Barrister Seyi Akinwunmi, who stood in for the NFF President, Mr. Amaju Melvin Pinnick, underscored the importance of the media in the promotion and development of football business.
“Football is a game, it is a business and it is a passion, but ultimately, it is a media event. The present NFF administration appreciates the importance of media and media activities around the football business, and I must also thank the members of this committee, eminent individuals all, for agreeing to serve Nigerian Football.
“Sincerely speaking, there could not have been a better time to get this critical committee up and running than now when the FIFA World Cup, the biggest single-sport festival that happens every four years, is right by the door.”
Akinwunmi used the opportunity to dispel the notion in some quarters that the NFF Executive Committee is doing the whole job of running Nigerian Football. “People see the Executive Committee as the know-all and be-all. That is not so. Empowering our committees to work is something we have been doing all along and which we intend to even improve on going forward,” he said, while enjoining the committee to work closely with the NFF Communications Department for synergy.
Responding, Ms. Aisha Falode, vice chairman of the committee (in the absence of the chairman, Hon. Suleiman Yahaya-Kwande) thanked the NFF 1st Vice President for his kind words on the importance of the media, while emphasizing that a vibrant media committee is germane for any Football Federation that is committed to taking its brand beyond the field of play. She noted that as the Super Eagles head to Russia for the FIFA World Cup, the NFF needed to partner strongly with the media more than ever before.
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