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Massilia Motors Tame Mitsubishi Fans With After-sales Services, Others



Leadership Nigeria News Today

Massilia Motors Limited, a joint venture between CFAO and Kewalram in Nigeria, has succeeded in gaining the confidence of Mitsubishi vehicle users with robust aftersales services and up-to-date facilities at most of their showrooms across the country.. General Manager, Sales and Marketing of Massilia Motors, Mr. Navin Chander confirmed the development while speaking at a press conference to commemorate the Mitsubishi Heritage Week that started on the 27th of August, 2018. According to Chander, Masillia Motors has been able to meet up the expectations of their customers within the short period that they resumed operations in Nigeria. Chander said, “We have invested much in aftersales. We have also invested so much in our facility and personnel at Ojota showroom. We have been able to bring back
a lot of Mitsubishi users to the workshop. We can say confidently that Massilia has been a success story.’’ He reiterated the fact that Mitsubishi brand has been repositioned in the Nigeria market following the establishment of Massilia Motors, a joint venture between CFAO and Kewalram. The general manager further revealed that Massilia Motors has been able to grow the Mitsubishi Motors market share in Nigeria from 6% to 13 % within two years, even as it is positioned to grow it further. He stated that the Mitsubishi brand is exploring a newer strategy with the tag line- Drive Your Ambition, just as Massilia Motors is in the process of appointing new dealerships later in the year. He also added that though Mitsubishi Motors strength is currently in Sports Utility Vehicles (SUVs) and pickups, the company will expand its
product line-up in the future. Also speaking, the deputy managing director of Massilia Motors, Mr. Kunle Jaiyesimi, said the company is proud to celebrate the rich Mitsubishi heritage in Nigeria, “as Massilia has been a success story.”

The DMD said “we can confidently say that after about two years of Massilia Motors in Nigeria, we have gained better market share, we have been able to meet up with the needs of the customer, as we have also invested in our showrooms, after-sales and local and international trainings”. Head of Sales of the company, Mr. Tunji Itiola, revealed that the company is delighted that many users of Mitsubishi products, especially individual owners and fleet owners are happy with their Mitsubishi vehicles, even as he revealed that the company plans to unveil a new Mitsubishi model soon. On what owners of Mitsubishi vehicles stand to benefit as the Mitsubishi Heritage is being celebrated in Nigeria, the company’s Marketing Manager, Ms. Funmi Abiola stated that there would be many give aways to customers and potential customers, as “we are also using the opportunity to say thanks you to our numerous happy customers.” Activities lined up for the Mitsubishi Motors Heritage Week include master classes, panel discussions, album listening, cocktail night, among others. The Heritage week will feature Canon and renowned photographer Emmanuel Oyeleke, ASPIRE Luxury Magazine, Chocolate City Rapper – MI Abaga, Zaron Cosmetics, Johnnie Walker (Diageo Nigeria) and Tinsel actress/ Jazz artiste – Tomi Odunsi, amongst other