The MultiChoice Talent Factory (MTF) initiative has restated its commitment to the development of Africa’s creative industry.
This was emphasized during a press brunch hosted by MultiChoice on the eve of the 6th Africa Magic Viewers’ Choice Awards (AMVCA) to engage with Pan-African media and stakeholders about their role in creating shared value for the industry by investing in local content while igniting the future of Africa’s creative industry through MultiChoice Talent Factory.
In his remarks, Managing Director, MultiChoice Nigeria, John Ugbe said the MTF was established to ensure better production of African stories, which will not only resonate with Africans but also with audiences around the world, adding that there is a need to take African content to the rest of the world.
Also speaking, the Video Entertainment CEO, MultiChoice General Entertainment, Yolisa Phahle said the MTF is MultiChoice’s way of contributing to the countries in which the company operates as well as a way of magnifying the opportunities for African storytelling, adding that the world is ready to embrace African storytelling in an unprecedented way.
The Director, MultiChoice Talent Factory, Cheryl Uys-Allie, said that the initiative is about developing the skills of local filmmakers and the growth of the local film industries.
She explained that the initiative was launched in May 2018 in Nigeria, Zambia and Kenya, the three countries that will host the MultiChoice Academies.
According to her, ‘’Each academy will provide 20 students with a full-year academic programme in various aspects of filmmaking. The 60 students, who resume in October, were selected from 3,108 applicants from across the continent.’’