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Mamador Reinstates Commitment To August Meeting Initiative



Food giant, Mamador, a premium brand of PZ Wilmar has once again reinstated its commitment to supporting Nigerian women empowerment initiatives at the annual home-coming and gathering of Igbo women across different communities in the south-east popularly called ‘August Meeting’, as it held its 2018 edition. Mamador was once again on hand to support the events and added the much-needed spice to the meetings in several communities – where it held a number of activations and activities geared towards rural development.

Since its inception, the August Women’s Meeting initiative has become synonymous with women empowerment, rural community development, conflict management, peace-building, and human development in rural societies as it concerns the various communities in the Eastern part of Nigeria.

This year’s edition was no different, as Igbo women traveled from far and wide to gather at their various hometowns, united by the common goal of furthering the development of their communities.

According to the Mamador brand, the importance and significance of the August Meeting cannot be overemphasized. Speaking on the brand’s continuous support for the initiative, category marketing manager, Chioma Mbanugo, said that PZ Wilmar, in line with its commitment to sustainable initiatives, investing in the future of local communities and the environment, recognised the meeting’s penchant for holistic development in rural communities.

“Mamador would like to press forward with its penchant for revitalising every woman and her home by providing them with healthy cooking options and as a result, ensuring a healthy lifestyle. Women, as mothers and homemakers, play a major role in family development which in turn benefits the society.

“To see women take it even a step further by coming together for such positive causes in their various communities is quite commendable and should be supported. This is why Mamador has over the years stayed committed to partnering and supporting women empowerment programmes within the different August Meetings across various communities, and we hope to sustain this blooming partnership,” she said.

Mamador, through its products – Mamador Cooking Oil and Margarine –has over the years provided the various gatherings with tasty meals as well as fun activities which included cooking, eating, as well as dancing competitions. Participants were rewarded with gift items of various cooking utensils, amongst other giveaways.

Being a health-conscious brand, Mamador also provided free health checks as well as health counselling from medical professionals as it continues to promote healthy living.

The women who attended these August Meetings could not hide their excitement and gratitude to the Mamador brand for their continued support, and accompanying benefits.