BY ONYEANUNA ONYEDIKACHI, Abuja –
Nigeria’s most innovative and customer-friendly telecommunications company, 9mobile, is closing the year on a very high note, having ranked prominently on the list of highest award winners at the 12th Annual Lagos Advertising and Ideas Festival (LAIF) Awards. The company won 13 awards, a record feat.
The awards presented in several top categories comprised seven gold, three silver and three bronze. The awards included Gold in Radio – Corporate Image, for the jingle that heralded the launch of 9mobile’s new brand identity unveil in July; and Gold in Radio Craft – Best Use of Music, also in acknowledgement of the successful new brand identity launch. 9mobile also won Gold in Digital Craft, for its Cloud 9 Independence Day campaign, and Gold for Easyblaze Hand press campaign.
The telco’s flagship pan-African literary prize, 9mobile Prize for Literature clinched the remaining three gold awards for the short film, “CLOSED”. The awards comprised Gold in Film Craft – Best Production and Art Direction; Gold in Film – Corporate Image; and Gold in Film – Promotions Editing.