As Elon Musk ramps up competition against Mark Zuckerberg’s rival Threads platform, Twitter has begun to pay select content creators a share of the ad revenue earned from ads served in the replies to their posts.
In a statement on Thursday, Twitter announced: “We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter.
“We’re rolling out the program more broadly later this month and all eligible creators will be able to apply.”
Eligible users must be subscribed to Twitter Blue and have earned more than 5 million tweet impressions each month for the last 3 months and have a Stripe payment account, says Twitter.
According to owner Elon Musk, the first round of creator payouts will total $5 million and the payouts will be delivered via Stripe.
According to Twitter’s content monetization standards, sexual content cannot be monetized.
Twitter also won’t allow creators monetize copyrighted content that they do not own and content about “pyramid schemes or get-rich-quick schemes” (looking at you, crypto spammers), violence, criminal behaviors, gambling or drugs and alcohol. If a creator tries to monetize that’s also a red flag.
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