Tech Startup Launches Value-based Food Service

Eden Life, an innovative tech startup delivering purposeful solutions to Nigerians’ home service needs, has launched its groundbreaking branch-out platform, Homemade by Eden Life.

With high-quality ingredients matched with detailed cooking methods, Homemade by Eden Life offers customers comfort, easing stress while saving cooking time.

The rigours of daily life have a harder impact on professionals living in a fast-paced city with vehicular congestion. The Nigerian Bureau of Statistics(NBS) published that Lagos residents spent over N827 billion eating out in 2019, representing 34 per cent of total food expenditure. In spite of the proliferation of food vendors and restaurants, the average Nigerian enjoys home-cooked meals prepared under hygienic conditions. 

According to data from BHM Research and Intelligence in The Food Report, eating Homemade by Eden Life food is considered as the most convenient mode of feeding with 43.1 per cent while a larger percentage of 56.9 per cent of Lagos residents eat out or use delivery services.

The co-founder and chief executive officer of Eden Life, Nadayar Enegesi says, “Homemade by Eden Life is coming as a major market leader in making healthy home-cooked meals accessible to individuals with busy work schedules. We want to restore the customers’ comfort through a valued-based platform as we rebuild the trust in out-of-home meals without compromising the quality of the rich-tasting meals that we offer.’’

Enegesi explained that homemade by Eden Life connects this growing population of commercial food consumers with experienced chefs known as ‘Gardeners’ with excellent cooking skills to deliver great quality meals on time.

It has been reported that Eden Life has over 600 users with a 92 per cent monthly retention rate and over 70 per cent of new users onboarded via referrals. The tech startup has delivered over 60,000 services since its launch.