What has been happening to Eddie Madaki all these while?
Well, it’s been an eventful journey. I’ve been passionately involved in the vibrant world of Brand communications , PR consultancy, events, entertainment, and lifestyle in Nigeria for some time now. Over the years, I’ve learned, grown, and adapted to the changing landscape, always striving to offer something unique to my audience.
You’ve been one of biggest promoters of events and lifestyle in Nigeria and Abuja to be specific. How has that changed over the years?
The evolution in event and lifestyle promotion in the FCT has been fascinating to witness. It’s not just about throwing parties anymore; it’s about creating immersive experiences that resonate with the audience. It’s been challenging but immensely rewarding to stay at the forefront of this evolution especially with our owned event platforms at IBlend / Sabigroove like Festival of Lights and Guava island. We have a massive Christmas concert this December in lagos in the works. That’s one project we are super excited about. It’s called Afropianofest and we are collaborating with the biggest concert promoter from the UK Toba aka Badguytoba.
You’re a brand ambassador for some of the biggest Cognac brands in Nigeria, tell us how it has affected your life.
Being a brand ambassador for top premium spirits brands in Nigeria since 2014 has been an enriching experience. It’s not just a title; it’s a responsibility. I’ve had the opportunity to learn more about the art of fine spirits, and it’s certainly added a layer of sophistication to my personal life. I’ve also cherished the opportunity to amplify all the cultural brilliance and luxury that Nigerians are known for on the Global stage.
We know you’re an actor and ‘ve acted in several movies in Nollywood, what are you working on now?
Currently, I’m engrossed in a couple of intriguing Nollywood projects. While I can’t reveal all the details just yet, I can say that these projects are close to my heart and will bring something fresh and exciting to the screen.
We learnt you just welcome your second child, how does that feel and how have you been shuffling between work and family?
Welcoming my second child has been a life-altering experience. It’s a unique blend of joy, responsibility, and a new perspective on life. Juggling work and family is a challenge, but it’s all about setting priorities and making the most of every moment with my loved ones.
What’s your take about the state of the Nation in Nigeria today?
The state of the Nation in Nigeria today is a topic that concerns us all. I firmly believe that our collective efforts, as citizens and leaders, are crucial in addressing the issues we face. It’s a call for unity, better governance, and a shared vision for a brighter future.
What should your fans expect from you next?
For my fans, expect a rollercoaster of entertainment and lifestyle experiences. I’m constantly exploring new horizons and partnerships to bring fresh, innovative content to the forefront. Stay tuned for some thrilling ventures in the near future, and I promise you won’t be disappointed!
