The Scottish whisky brand, The Macallan, recently announced Daniel Atteh as its brand ambassador for Lagos. The unveiling took place at The Macallan Lounge in Kaly Restaurant and Bar, Victoria Island, Lagos.
Daniel Atteh, known as ‘Sir Dee’ from reality television, is a host, actor, luxury lifestyle influencer, and whisky connoisseur. This choice reflects the brand’s commitment to diversity and innovation, demonstrating that excellence extends beyond traditional realms.
Brand Manager for Edrington Portfolio, Nigeria, Hammed Adebiyi, introduced the new ambassador, stating, “The selection of Daniel Atteh as The Macallan’s ambassador represents a thoughtful effort to align the brand with an individual who embodies its core values. We are pleased to introduce Daniel Atteh as our new brand ambassador. In searching for a representative of distinction, we sought someone whose boldness aligns with The Macallan’s refined legacy and who has a passion for inspiring others and enhancing our whisky culture. Daniel exemplifies excellence and inspiration, making him a fitting representative of the brand.”
Daniel Atteh expressed his gratitude, stating, “I am honored to be an ambassador/educator with The Macallan; I have always felt a strong connection to The Macallan and am excited to start this journey with a brand that has shown a consistent commitment to craftsmanship, legacy, distinctive taste, and maintaining a timeless tradition.”
At the unveiling, guests experienced The Macallan’s luxurious collections and the immersive sensory ambience of whisky. With Daniel Atteh as its latest brand ambassador, The Macallan aims to further enhance its luxury profile in Nigeria, introducing a new era of innovation, sophistication, and excellence.
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