ASP To Promote Responsible Advertising In Nigeria

The Advertising Standards Panel (ASP) is set to promote responsible advertising in Nigeria through its Stakeholders’ Forum scheduled for Thursday, April 25, 2024.

ASP is a statutory organ of the Advertising Regulatory Council of Nigeria (ARCON).

The forum, themed: ‘Promoting Responsible Advertising in Nigeria,’ aims to bring together professionals from across the advertising and marketing communication industry.

The event, which will take place in Ikeja, Lagos, is expected to serve as an industry-wide gathering, with attendees expected to include representatives from Advertising Sectoral Groups, Digital Space Owners and Providers, Capital Market Operators, Trado-Medicals, Real Estate Practitioners, Content Creators, Skit Makers, Hospitals, and Educational Institutions, among others.

It is also expected to provide a platform for stakeholders to discuss critical issues surrounding ethical advertising practices, penalties for engaging in unwholesome advertising activities, and the challenges and benefits of complying with the law.

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Responding to this, its director-general, Dr. Olalekan Fadolapo stated that, “the Advertising Standards Panel recognizes the importance of fostering responsible advertising practices in Nigeria. This Stakeholders’ Forum is an opportunity for industry players to come together, share insights, and collectively work towards upholding the highest standards in the marketing communication sector.”

One of the key topics to be addressed at the forum, she noted, is the issue of exposing advertisements without presenting the materials for statutory vetting and approval by the Advertising Standards Panel, adding that, the event will also delve into the penalties for such violations, as well as the overall benefits of obeying the law.

She added that attendance is free, and that industry professionals are encouraged to register and participate in the important event, saying, “We believe that by bringing together the various stakeholders, we can foster open dialogue, address challenges, and ultimately promote responsible advertising practices that benefit both businesses and consumers in Nigeria.”