New Initiative Unveiled To Support Grassroots Music

Monkey Shoulder, the Single-Malt Scottish whisky brand, has partnered with renowned online radio station, Worldwide FM and Gilles Peterson to introduce Studio Monkey Shoulder.

The initiative aims to empower grassroots music communities – in Nigeria, the UK, the US, Taiwan and India – with a grant worth up to N100 million in rewards and sponsorship.
Trailblazers across the country in the global music scene have been invited to participate in the initiative, giving them the capital to bring an original project to life.

The Studio Monkey Shoulder winning applicants will receive invaluable support from Worldwide FM and Monkey Shoulder.

Speaking on the initiative, Leuan Morgan said, “Monkey Shoulder believes everything is better when diverse.
That applies to our whisky as it also does to music that fosters creativity, variety, and innovation.

‘’Our ambition is to serve as a long-term supporter of grassroots music scenes. By partnering with Gilles and Worldwide FM, we look forward to unraveling new talents and telling their stories.

“This is exactly why I started Worldwide FM Radio and there are so many other incredible community-driven projects out there I want to uncover, which is what excites us about Studio Monkey Shoulder. We have no idea where this is going to take us but can’t wait to see and hear it,” said Gilles Peterson, DJ and broadcaster.