Leading skincare, beauty and wellness brand, Hush’D has unveiled new products in Lagos to cater for all genders and skin types.
The glamorous event tagged Hush’D Beauty Brunch” on May 26th commemorated the brand’s successful foray into a new dimension of the beauty ecosystem, where nine new revolutionary products were launched in Lagos State.
Speaking on the significance of the launch and the objectives the brand seeks to achieve, skincare therapist and Founder, Ahmed-Kass said they are for all genders and skin types, saying the products came to being as a response to the requests of their esteemed customers
“Our customers were the voices behind these products. We simply listened to their requests. So, we ideated and began research on these products two years ago and began production last year.
” For us at Hush’D, we reckon that women and men can show off their skin unfiltered and confidently so too. That’s why we have embarked on this journey with these nine new products. So, I guess the ultimate strategy is to enhance the confidence of our teeming customers. They can now be confident in their skin. They don’t need to hide behind digital filters or face fillers to express themselves confidently.”
Continuing, she added, “Our ultimate goal is for our customers to be confident in their flawless, glassy skin. These products are non-discriminatory. I mean they were created for all skin types, complexion and genders. They have been created to eliminate signs of aging, wrinkles, fine lines, dryness, hyperpigmentation and dullness. We envisage a time when our customers will turn heads with their skin unfiltered.”
The Founder/CEO, Hush’D noted that she is not unaware of contenders and pretenders in the beauty space but enthused that her brand is up to speed in staying ahead of the crowd. She said fulfuling the needs of their customers is key to their evolutionary growth over the last nine years.
She explains, “We have to continue to be a listening brand to edge out the competition. In this fast age of AI and fancy technologies, we have to remain as human as possible because we deal with real human concerns every day. Concerns that AI cannot solve. Our ultimate strategy remains the same; to humanise as much as we can; to listen keenly to skin concerns and make premium solutions.
“This may come at some costs but our customers know that we listen and work diligently for them. So they are always ready to pay for premium skin care products. Currently, we have embarked on rebranding our packaging to reflect global best practices. Our new cups and bottles are watertight, hence, they contribute to increasing the shelf life of our products.
“We are now also more expressive with our ingredients. They can now easily be found on our packaging. We are also leveraging the strength of social media to put our products in front of the right audiences. I believe these are fool-proof strategies to remain ahead.
The nine products launched are, Drenched in Gold (DIG); AA’s Secrets; Zilla Snail Mucin; Yonmi Lactic Scrub; Aquaglow Collagen Boost; Rice Glow Toner; Vitamin C + Niacinamide; Luster Glow and Retinol Serum.
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