In a move to ensure product authenticity and protect consumers, Big Bull Rice is introducing a new holographic seal on its 25kg and 50kg packaging.
According to the company, the holographic seal tape has been meticulously designed and implemented to provide consumers with a reliable means of verifying the authenticity of Big Bull Rice and identifying any counterfeit in the market.
The firm also said that the holographic seal, which has been integrated seamlessly into Big Bull Rice packaging, serves as a visible indicator of authenticity adding that this innovative solution offers enhanced security features, making it more difficult for counterfeiters to replicate. It also explained that by simply checking for the presence of the holographic seal, consumers can ensure that the packaging has not been compromised and can proceed with confidence in their purchase.
Chief marketing officer, TGI Group, Probal Bhattacharya, stated that the introduction of the holographic seal on Big Bull Rice is a proactive step to safeguard customers and uphold the brand’s integrity. “The holographic seal serves as a conspicuous marker of the product’s genuineness. Engineered to be tamper-evident, it swiftly reveals any compromise in the packaging. This functionality not only empowers consumers to make well-informed purchasing choices but also serves as a formidable deterrent against counterfeiters seeking to replicate Big Bull Rice packaging,” he stated.
Executive director, TGI Group, Deepanjan Roy, said the company is committed to upholding the highest standards of quality and integrity in all aspects of its operations. “The introduction of the holographic seal reaffirms this dedication and underscores our relentless pursuit of excellence. With the holographic seal in place, consumers can now easily identify authentic Big Bull Rice products, ensuring they receive the quality they expect and deserve with every purchase,” he added.
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