LG Launches New Campaign

LG Electronics has announced its new campaign of short videos under the “Life’s Good” brand slogan, titled Get More Care.

In a statement, the company said the campaign followed the success of previous themes “Get More Love” and “Get More Magic”, aimed at highlighting how LG products enable small gestures of love and care among family members so that they can enjoy true “Life’s Good” moments amidst unforgettable experiences.

Managing director, LG Electronics West African Operations, Hyoung Sub Ji, said that through the short films, the firm aims to show how its products make everyday moments more special and meaningful.

He said, “We are excited to introduce ‘Get More Care’ as our new brand campaign. At LG, we believe that technology should enhance the way we care for each other, and this campaign perfectly encapsulates LG’s ‘Life’s Good’ vision.”

LG said that throughout the video series, it will showcase those sometimes-unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives through the brand’s innovative technology intricately interwoven into its customers’ everyday lives, by chasing their vicarious football dreams or simply following their favourite teams in 4K clarity.

‘‘A key highlight of the campaign is the immersive family viewing experience provided by LG’s groundbreaking OLED screens – such as the LG Signature 97-inch OLED M3 4K Smart TV, offering a portal to new universes. With unparalleled picture quality vivid colours, and sound refinements of α9 AI Processor 4K Gen6, LG OLED screens transform an otherwise ordinary viewing into an unforgettable experience of resplendent immersion, bringing families closer together.

‘‘Additionally, the campaign will showcase the convenience of LG’s WebOS, a smart platform that offers seamless access to a wide range of entertainment options and smart home features. Whether it’s finding the perfect movie or the latest TV shows for family night, explore a vast array of content with built-in streaming services such as Netflix, Prime Video, Disney+, YouTube, and Apple TV+. LG’s intuitive WebOS interface also means receiving personalised sports updates and tailored content recommendations is as easy as accessing further built-in apps like Music and Sports, making family time entertainment effortless and enjoyable,’’ the statement read.