AREWA24 Reiterates Commitment To Local Content, Youth Devt

AREWA24 has reiterated its commitment to developing local contents in the entertainment industry as well as youth development in the country.

AREWA24, which is Hausa language family entertainment and lifestyle television channel and production studio in Nigeria and West Africa, hence, expressed deep commitment to producing locally relevant and authentic original studio shows, dramas and films, and at international standards of production quality.

Speaking on this development, AREWA24’s deputy CEO and chief commercial officer, Celestine Umeibe, said: “This slate of new shows demonstrates our ability to produce compelling content for our local audiences, as well as content that will travel well internationally and give viewers in the rest of Africa and around the world a slice of authentic life from Northern Nigeria and West Africa.”

Promising that his firm will continue producing new seasons of its flagship original hit drama series, ‘Kwana Casa’in and ‘Dadin Kowa,’ and is developing three new original drama series to debut at the end of 2024 and into 2025, he added that, the first of the new drama series, ‘Jos Chronicles,’ is set in the Middle Belt city of Jos and will be produced in English and in Jos Hausa.

To celebrate AREWA24’s 10th Anniversary, he said, his outfit just launched its dynamic new studio-based youth show known as ‘Arewa Gen-Z’ which is aimed at Northern Nigeria’s huge youth population.  ‘Arewa Gen-Z’ produced and hosted by youths, focuses on contemporary challenges facing young people daily and the weekly half hour show will showcase inspirational success stories, along with art, music, and youth culture even as the show also presents a platform for youth friendly brands to connect with young people from across northern Nigeria, he pointed.

Saying AREWA24 will soon be unveiling the network’s first feature film, ‘The Jaru Road,’ a compelling and authentic Northern Nigeria story, produced in English, and targeting audiences across Africa and beyond, he added that the company has slated four additional films for production in 2024 – 2025, some in the Hausa language for local audiences in Nigeria and West Africa, and some in English language for African and global viewers.

To him, “In addition, AREWA24 is launching ‘Climate Change Africa,’ a show which will delve into the critical impact of climate change in Nigeria, across Africa, and the rest of the world.

“AREWA24 is also working in partnership with several top A-List Independent Hausa drama/Kannywood producers to debut their drama series exclusively on AREWA24 ON Demand and on the AREWA24 television network.”