Lagos To Promote Cross-cultural Heritage At Culturella Festival

As part of measures to display its cultural heritage and promote cross-cultural dialogue on a global scale, the Lagos State government in conjunction with Culturella Africa has concluded plans to hold the 2024 edition of the Culturella festival in the state.

Special adviser to Lagos State governor on Tourism, Arts and Culture, Mr Idris Aregbe who disclosed this at a press conference in Lagos stated that Lagos State government is collaborating with the private sector players to boost youth engagement and empowerment by investing in the creative sector, vocational skills and training for youths in the state.

Aregbe, who was represented by Mrs Olufunke Adu, urged Nigerians, especially youths to portray the image of the country positively on social media and avoid derogatory painting of Africa as poor and dirty.

He also disclosed that this year’s Culturella festival will bring together Africans from across the globe and lovers of the continent to explore and celebrate the diverse traditions, cultural expression and artisanal craftsmanship across Africa.

He said: “Lagos has been doing its best under Governor Babajide Sanwo-Olu to empower the youths and that is why there are vocational schools of entertainment to engage them and bring about the desired change while youths must also speak positively about their country Nigeria to the international community.

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Also, the chief executive officer of Culturati Africa, Dolamu Badejo, noted that this year’s Culturella festival mission is to leverage on culture and arts as pivotal tools for enhancing international relations, fostering youth development, promoting social cohesion and unifying the continent to drive economic growth.

Badejo also urged Nigerians, particularly the youths, to always project Nigeria and Africa at large positively through culture, arts and tourism to the world.

She noted that Culturati Africa’s annual arts and culture event would be known as “Culturella Festival”, noting that the 2024 edition would be redirected to function as a research centre, meant to tell African stories in a positive way.

Badejo who harped on the need to intensify efforts in telling African stories, urged the media, government agencies, research institutions and all stakeholders to engage in relaying positive narratives of Africa to spur tourism growth.