Jollof Rice Consumption Surges By 166% In 12 Months

In celebration of World Jollof Day, Glovo has released compelling data revealing a significant 166 per cent year-on-year increase in jollof rice deliveries.

This surge highlights Nigeria’s growing appetite for convenient access to the nation’s dish through Glovo’s app.

The data stated “Jollof rice continues to be the undisputed star of Nigerian cuisine, with a remarkable 171 per cent rise in orders over the past year. This surge is not merely a statistic; it represents a culinary revolution, driven by a 131 per cent increase in customers indulging in this iconic dish.”

It added that “Nigerians have also shown their willingness to invest more in their favourite meal, with spending on jollof rice increasing by 65 per cent compared to the previous period. On average, a jollof rice dish was enjoyed every 1.5 minutes over the last year.”

The data revealed intriguing insights into the peak moments of jollof rice consumption, saying “July 26, 2024, was the day with the highest volume of jollof rice orders, with 57 orders delivered per minute, or nearly one every second.

Other notable dates include July 18, 2024, and December 20, 2023, which ranked second and third, respectively.

“March 2024 emerged as the month with the highest number of jollof rice deliveries, followed closely by December 2023 and February 2024, the month of love. Fridays have solidified their place as the ultimate jollof rice feast day, accounting for 15.5 per cent of weekly consumption, followed by Thursdays and Wednesdays.

“Nigeria continues to lead the global jollof rice race, accounting for 86 per cent of worldwide consumption and showing an impressive 166 per cent growth. Outside Nigeria, Ghana, Kenya, Ivory Coast, Poland, and Italy are emerging as notable consumers.”

General manager for Glovo Nigeria, Lamide Akinola said, “the growth we have recorded in jollof rice orders over the past 12 months underscores Glovo’s commitment to bringing Nigeria’s beloved dishes to the forefront.

“This milestone reflects our dedication to providing Nigerians with unparalleled variety and convenience, ensuring that our customers can enjoy their favourite jollof rice dishes whenever they crave them.”

He stated that “our platform’s ability to offer all the varieties Nigerians love is a testament to the strong partnerships we’ve built with local restaurants, ensuring we meet our customers’ expectations.”

Among jollof rice enthusiasts, one customer placed a record 231 orders over the year, while the most extravagant single order amounted to N329,280, delivered from Glovo Bargains Supermarket in Lagos.

Glovo, a pioneering multi-category app connecting users with businesses, and couriers, offering on-demand services from local restaurants, grocers and supermarkets, and high street retail stores. Founded in 2015 in Barcelona, it operates across 23 countries in Europe, Central Asia, and Africa.