Netflix Appoints Gorman, Naylor To Lead Advertising Business

Netflix has appointed a pair of former Snapchat executives to lead its new advertising division, tapping Jeremi Gorman, chief business officer, Snap as president of Worldwide Advertising and Peter Naylor, VP sales, Snap to Advertising Sales to oversee global advertising.

Jeremi Gorman will be president of Worldwide Advertising for Netflix, and Peter Naylor will be VP of ad sales starting from this month.

Prior to Netflix, Gorman joined Snap in 2018 having previously held roles at Amazon and Yahoo.

Naylor joined Netflix two years ago working with Hulu to expand its ad-based subscription tiers. He also worked as a senior digital ad sales executive at NBCUniversal.

Naylor acknowledged his new gig with a “Tudum” tweet on Twitter in reference to Netflix’s trademark intro sound effect.

According to the announcement made by Netflix, it would roll out an ad-supported tier in April, with Reed Hastings, CEO, Netflix, saying “allowing consumers who would like to have a lower price, and are advertising-tolerant, to get what they want, makes a lot of sense.”

In July, the streaming giant, which has seen competitors eat away at its once-dominant position, announced that Microsoft would be its global advertising partner, managing the technology and sales for Netflix’s offering.

Recently, it was reported that the cost of the new advertising tier would cost $7 to $9 a month, which is half as much as its current, most-popular plan at $15.49 monthly with no commercials.

The departure of both Gorman and Naylor from Snap comes amid a restructuring of the company’s ads team and layoffs.