Reckitt, Foundation To Combat Neonatal Jaundice

In a bold move to combat neonatal jaundice in Nigeria, Reckitt, a global leader in health, hygiene, and nutrition, has partnered with Oscar Anderson, Member of the Most Excellent Order of the British Empire (MBE), and the Wellbeing Foundation Africa (WBFA) to launch Project Oscar ‘Light for Life’ initiative.

The firm said in a statement that, “This initiative which focuses on neonatal jaundice screening, treatment, and kernicterus prevention, was officially launched at an event held on Tuesday, December 3, 2024, at the Four Points Hotel in Lagos, coinciding with the global observance of the International Day of Persons with Disabilities. This flagship program aims to address the urgent challenges surrounding neonatal jaundice (NNJ) in Nigeria, a condition affecting approximately 60% of term neonates and up to 100% of preterm infants.

“Project Oscar – Light For Life seeks to close these gaps by providing healthcare facilities with essential tools, such as phototherapy units and bilirubinometers, ensuring accurate diagnoses and timely treatment. The program also includes training for healthcare professionals on recognizing and managing NNJ and raising awareness among mothers and families to dispel common myths.’’

Speaking at the event, Akbar Ali Shah, General Manager, Reckitt Sub-Saharan Africa, emphasised the urgent need for such an initiative, stating “Every child deserves a healthy start in life, yet for far too many families, neonatal jaundice remains a silent threat—often going unnoticed and untreated until it’s too late. At Reckitt, we recognise that addressing this challenge demands more than just providing tools; it calls for steadfast commitment, robust partnerships, and comprehensive education.”

Founder and President of the Wellbeing Foundation Africa, Toyin Saraki, also commented saying, “It is fitting that we gather on the International Day of Persons with Disabilities, this year’s theme reminds us that inclusion is not just a moral imperative but a necessity for sustainable progress and development. Neonatal jaundice If left untreated, it can lead to kernicterus, cerebral palsy, and other severe disabilities, contributing to as much as 5–14% of neonatal deaths. The statistics are sobering, but they also call us to action. Today, as we nationally launch Project Oscar – Light For Life, we confront this challenge with urgency and resolve, and the understanding that neonatal jaundice is not just a medical issue; it is a matter of equity and justice.”