NGO Embarks On Job Creation Initiatives

An international advocacy organisation, Global Citizen, has embarked on several initiatives to create job and entrepreneurship opportunities for the continent’s emerging generations through an annual series of live music events.

To this end, the next instalment of Move Afrika, a music tour, will expand from East to West Africa, with Nigeria joining Rwanda as the host country.

The tour will begin with Move Afrika: Kigali at the BK Arena on February 21 and continue with Move Afrika: Lagos at The Palms on February 25, 2025.

Recall Move Afrika is a long-term, large-scale effort to pioneer the music touring circuit across Africa, driving economic investment, job creation and supporting entrepreneurship opportunities in each host country.

Move Afrika is a Global Citizens initiative to address the world’s inequities by creating job and entrepreneurship opportunities for the continent’s emerging generations through an annual series of live music events.

According to observers, these events will showcase the best of Africa to the world, drive transformative investments within local communities, engage local artists, vendors, agencies, and crews, and provide opportunities for on-the-job skill development and training.

Move Afrika said that by producing a world-class experience for fans and artists alike, it will set a new gold standard for entertainment touring events, increasing demand from international and regional artists to tour in the region and building local capacity within host cities across the continent.

It said that additional countries would be added to the Move Afrika tour circuit each year, further expanding across the continent over the next five years.

The 2025 edition of Move Afrika will drive a citizen-led advocacy campaign championing sustainable development and economic growth, with a dedicated focus on strengthening health systems across Africa.

EGOT-winning, critically acclaimed, multi-platinum artist and producer John Legend will headline the tour.