Jumia Nigeria Begins Tech Week To Accelerate Digital Transformation

Jumia has launched its highly anticipated annual ‘Tech Week’ campaign to accelerate digital transformation in Nigeria.

This year’s campaign, themed ‘The Future is in Your Hands’, aims to inspire Nigerians to embrace cutting-edge technology and innovation. Running from March 17 to March 30, 2025, it offers millions of customers unbeatable discounts on a wide range of tech essentials, including smartphones, laptops, home appliances, and entertainment systems.

In partnership with leading global and local brands such as Xiaomi, Oraimo, Binatone, Itel, SilverCrest, Ecoflow, Tecno, Realme, Skyrun, Century Appliances, Hisense, PZ Cussons, Unilever, and Nivea, Jumia is dedicated to providing a seamless shopping experience with the best deals on high-quality tech products.

The CEO of Jumia Nigeria, Sunil Natraj stated, “we are excited to present Jumia Tech Week 2025, a platform that enables Nigerians to access high-quality devices.”

He stated that with the rapid growth in digital adoption across the country, this campaign is designed to make the latest innovations accessible, helping customers stay connected, productive, and entertained, saying “our strategic partnerships with top brands allow us to deliver premium products at the best prices, making tech upgrades accessible to all.”

On the partnership with Jumia for Tech Week, the head of E-Commerce at Xiaomi, Sylvie Zeng said, “Xiaomi is focused on bringing cutting-edge technology to everyone, and Jumia Tech Week 2025 is the ultimate opportunity to experience our diverse range of innovative products at unbeatable prices. From the high-performance Poco series to the reliable and stylish Redmi smartphones, and a wide selection of AIoT devices aimed at enhancing your smart home, Xiaomi offers powerful, beautifully crafted technology for every need.”

With over 142 million active internet subscribers reported in January 2025, Nigeria continues to experience accelerated digital transformation. Jumia Tech Week caters to this dynamic shift, providing consumers with a trusted platform to explore and acquire the latest tech essentials conveniently.

Jumia is a leading pan-African e-commerce platform, operating across nine African countries. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient, and affordable online services to customers while helping businesses grow by better reaching and serving their customers through Jumia’s platform.