‘CEOs, Marketing Practitioners Must Adopt New Strategy To Meet Consumers’ Preference’

Experts have charged Chief Executive Officers (CEOs), marketing practitioners on new strategy to meet consumer’s preference at 2025 Industry Summit will remain ever fresh in the memories of participants. I

Brand owners and players in the Fast-Moving Consumer Goods (FMCG) space went home with charged on how they can remain relevant in the field by being dynamic to be able to meet the present-day consumer needs which are constantly evolving

The socio-economic realities have made this to be so, as consumers, faced with decreasing purchasing power, continue to challenge their loyalty to any particular brand, with many opting for brands that meet their needs at any particular time.

To be able to get consumers’ attention, seasoned experts and industry stakeholders said FMCG players and brand owners must know their consumers and be ready to evolve along with their preference.

The experts said this at the 6th Industry Summit, held at the Chartered Institute of Bankers (CIBN) House, Adeola Hopewell, Victoria Island, with the theme: “Understanding Changing Consumers Preference in Troubled FMCG Space”.

Delivering the keynote address, managing director/CEO of Nitro 121, Lampe Omoyele, said consumers are modifying their purchasing behaviours by focusing more on essential goods while reducing discretionary spending. As such, to succeed, brand owners/businesses need to put themselves in the shoes of the consumers – by giving them what they want, to win them over