Nigeria’s Music Industry Stifles Creativity – Canice Igwe

Rising music sensation, Canice Igwe has expressed his concerns about the Nigerian music industry, stating that it is heavily rigged to conform to certain norms and standards and therefore stifles creativity and diversity in musical expression, making it challenging for artists to explore and showcase their unique sounds.

In an interview with LEADERSHIP Weekend, Canice noted that he is committed to carving out his own musical identity, one that stands apart from mainstream trends and the prevailing bandwagon mentality.

He believes that authentic artistry takes time to resonate with audiences, and he is determined to win the hearts of his listeners through genuine expression and perseverance.

Though Canice Igwe refuses to be confined to a single genre, he embraces Afrofusion, a style that combines traditional African rhythms with contemporary influences. His educational background as a theatre and film graduate from the University of Nigeria, Nsukka (UNN) adds a unique dimension to his artistry, allowing him to blend his vocal prowess with a captivating performance style that leaves audiences in awe.

Following the success of his debut project, “God or Money,” which received critical acclaim and showcased his talent, Igwe is now poised to release his upcoming album, “Out the Ghetto.” This album is a deeply personal journey that reflects how his music has evolved from a broad worldview to explore spiritual perspectives.

Fans can anticipate a new single from the album titled “Fear Love,” which promises to further illustrate his artistic growth and connection to his listeners through heartfelt lyrics and innovative soundscapes.

“I don’t write music for recognition but rather to share my life and the problems I’ve experienced with the hope that the listener will learn from me and have a better future. I have a team of like-minded individuals who are passionate about making a difference in the film and music industry, we run a media house called “Think Digital Services”, where we provide digital, audio-visual services that cause our audience to actually think.

We carve the future with what we create today. I want my art and voice to be recognised as an instrument for change in our society,” he stated. The musician made waves with Cash App and My Brother.