Golden Penny Rewards 6,000 Consumers For Brand Loyalty

No fewer than 6,000 consumers of Golden Penny products were rewarded by the company for their bean loyalty in the ongoing Golden Penny 65th Anniversary Buy & Win National Consumer Promotion.

The promo continues to transform the lives of many homes and families in Nigeria and to this end, loyal consumers of Golden Penny Foods Ltd are being rewarded weekly with life-changing prizes, including financial support, gas cookers, washing machines, televisions, Golden Penny products, kitchen makeovers and brand-new cars.

Since the campaign kicked off, tens of thousands of entries have been recorded nationwide through purchases of specially marked Golden Penny products.

So far, over 6,000 winners have emerged during the weekly live draws, while six lucky consumers from Ekiti, Taraba, Lagos, Enugu, Kogi, and Osun states have each driven  home a brand-new car courtesy of the promo.

Speaking on the progress of the campaign thus far, the Brand manager, Ball Foods, Golden Penny Foods Ltd, Mr. Caius Johnson-Bezi said, “We established more than 300 active redemption centres nationwide and multiple support channels to ensure ease of access and redemption for our consumers during the campaign period.

“And thus far, we have rewarded over 6000 consumers across the country with our well

curated prizes and rewards to ensure long-term value and utilization. We remain committed to improving lives of our consumers across communities, and we encourage Nigerians to keep participating as there are still many exciting prizes left to be won.”

Beyond the prizes, the promotion continues to strengthen the firm’s connection with consumers across Nigeria by rewarding loyalty and bringing excitement directly into homes and communities. The campaign has created moments of joy for families, traders, students and everyday Nigerians, reinforcing the brand’s commitment to being more than just a food brand, but a partner in everyday life.

To participate, consumers are required to purchase 10 packs of Golden Penny noodles, 3 packs of Golden Penny pasta, and 3 packs of Golden Penny semovita. After

scanning the QR code on each pack, they are to present the 16 empty packs at any of the designated redemption centres to qualify for the raffle draw.

The live draws happen every Tuesday at 12 pm on Golden Penny’s social media pages and announced winners can redeem their prizes at the redemption centres closest to them using their entry codes and a valid identification card.