LG Blends Heritage, Innovation In Nationwide TV Search

LG Electronics has unveiled a nationwide campaign aimed at celebrating decades of customer loyalty by searching for the oldest still-functioning LG television sets in Nigeria.

The initiative, themed “The Oldest LG TV” was designed to honour long-standing customers whose television sets have endured the test of time, while introducing them to the future of home entertainment through the company’s advanced AI QNED televisions.

For many Nigerian households, LG televisions have transcended their role as electronic appliances, becoming silent witnesses to family milestones, historic sporting moments and shared cultural experiences.

According to the company, the campaign seeks to bridge nostalgia with innovation, acknowledging the emotional bond customers have built with the brand over the years while reinforcing LG’s leadership in AI-powered display technology.

Participants are invited to submit photographs or videos of their old LG TV sets and share stories detailing how long they have owned the device and the memories attached to it. The winner will receive a brand-new LG AI QNED television, effectively trading legacy for luxury.

Speaking on the initiative, Mr. Choongbae Seok, General Manager, Media Entertainment Solutions, LG Electronics Nigeria, said the campaign reflects the company’s appreciation for enduring customer trust and product durability.

“The journey from our classic CRT televisions to today’s AI QNED technology reflects how far both our customers and our innovation have come,” Seok said. “Those early sets were built to last, and many are still functioning today, which is a testament to durability and consumer trust. This initiative allows us to honour that legacy while introducing a new era of intelligent viewing, where the screen does more than show content; it adapts, learns and enhances every moment.”

He noted that LG’s AI-enabled televisions now function as responsive companions capable of understanding viewer preferences, recommending content and enhancing picture quality in real time.

Industry observers said the storytelling-driven approach of the campaign underscores the growing importance of brand heritage in a competitive electronics market. Beyond hardware specifications, the initiative places emphasis on community, resilience and the evolution of viewing experiences in Nigerian homes.

Meanwhile, at LG InnoFest 2026 MEA held in Abu Dhabi, LG outlined plans to accelerate growth in emerging markets across the Middle East and Africa region. The event provided a platform for the company to share its strategic direction and market outlook with regional partners.

At the exhibition, LG showcased its premium 2026 AI TV lineup, highlighting advanced processing power and smarter picture and sound technologies. Among the flagship models displayed were the OLED evo G6 and the 100-inch Micro RGB evo TV both powered by the new Alpha 11 AI Processor Gen 3 designed for faster and more intelligent performance.

Also featured was the OLED evo W6 Wallpaper TV an ultra-slim television engineered to sit flush against the wall like artwork. The model utilises true wireless connectivity to minimise cable clutter and deliver a cleaner, minimalist installation.