Boidin Assumes Leadership Of Nigeria’s BSG

The Beer Sectoral Group (BSG), a member of the Manufacturers Association of Nigeria (MAN), has announced the appointment of Mr. Thibaut Boidin, Managing Director/CEO of Nigerian Breweries Plc, as Chairman of the BSG, effective March 5, 2026.

Mr. Boidin succeeds Mr. Carlos Coutino, who previously served as BSG Chairman.

The Beer Sectoral Group represents Nigeria’s brewing companies and serves as a unified platform for engagement with government, regulators, and key stakeholders on policy, regulation, and sector-wide development.

In his capacity as BSG Chairman, Mr. Boidin is collaborating closely with the Board of CEOs to provide strategic leadership for the Group to advance critical industry priorities, including shaping sustainable category growth, advocating for commercial freedom through balanced and growth oriented fiscal policies, and strengthening the differentiation and long-term competitiveness of beer within Nigeria’s beverages market.

Commenting on his appointment, Mr. Boidin said, ”I am honoured by the confidence reposed in me by my industry peers. With over three million jobs in the value chain, the beer sector has a critical role to play in Nigeria’s manufacturing and economic ecosystem through investment, local value creation, responsible consumption, and sustainable contribution to government revenue. As Chairman of the Beer Sectoral Group, my focus is to work closely with MAN, government and stakeholders to unlock category growth, enable fair competition, and support a predictable fiscal environment in which legitimate manufacturers can thrive.”

Mr. Boidin brings extensive international leadership experience across nine countries to the BSG Chairmanship. He joined the HEINEKEN Group in 2017 as Deputy Managing Director of France Boissons (HEINEKEN largest integrated Distributor) and went to on to hold Chief Transformation Officer roles in HENIKEN France and HEINEKEN Europe.

Most recently, he served as Managing Director of HEINEKEN Romania, one of the Group’s largest operations in Eastern Europe, before being appointed Managing Director/CEO of Nigerian Breweries Plc.

Prior to joining HEINEKEN, Mr. Boidin served as an officer in the French Armed Forces across various continents, before transitioning to the corporate sector where he held senior executive and Managing Director roles at leading French organizations, including Elis and Veolia.

Meanwhile, the BSG extends its sincere appreciation to outgoing Chairman Mr. Carlos Coutino for his dedicated service and the significant contributions he made in advancing the Group’s objectives during his tenure.