Ade Olufeko believes thoughtful technology in our cultural and creative economy has been a catalyst for human development in the diversity of various fields of a progressive society.
As a man of diverse interests, he has dramatically produced innovative ideas and mantle agility, appropriate to the specific cultural ethos and values of a community, facilitating innovative ideas and creative imaginations. Unfortunately, there are millions of people and unnoticed factors in the social-economic sectors, including artists and innovators who do not have a voice. Bridging their talents to realize their commercial values in society has been the central core reason for his publicly received leadership in the private sector. Giving a voice to the voiceless, connecting creative people to their rightful plugs to reap their enormous benefits in their contribution to our growing world.
His motivation came during his time working for numerous public figures, including the media conglomerates like Warner Music Group and financial institutions such as PayPal and Bank of America. His platform Visual Collaborative started across the United States as a traveling exhibition before a major setback a few years later due to the global recession that began in 2008. Lessons of setbacks inspired him. His comeback story followed the recession, from losing everything, ending up in one of the worse situations in Brooklyn, New York, and this included being in social limbo for over a year without any mental recollection of 2009 the year that followed. It was a very tough moment for him and trigged the urgent need to continue the platform; this eventually allowed him to reclaim his independence and creative power.
2008 recession was a strange year, yet, who could have ever imagined, it would be a reason for his more significant establishment in some years to come? After struggling in a terrifying moment, experiencing a global economic downturn that devastated world financial markets and industries, these incidents left horrible scenes in his mind that made him never forget. It was like exchanging “war stories” with other entrepreneurs. Through this experience, he encourages people not to let a crisis like COVID-19 pandemic go waste, but to teach us a lesson on the effects of an unplanned future and to learn more diversification, which comes with empowerment.
Today his innovative workarounds with technology have been leveraged by consortiums, NGOs, noteworthy personalities garnering him numerous awards and recognition, combining his success of value in helping humanity and building up the substance of living in which he recognizes. As part of his vast experience of success in his struggles, he became a recipient of the IBM Gerstner award, combating a malware epidemic in 2003.
Today, he discusses the pressures he faced and how they are similar to the 2020 pandemic today. His experiences have provided tangible evidence to speak or keynote at most high-profile colleges and worldwide, such as Oxford University, Yale, Lagos Business School, and Harvard Business School, about true diversity and what the word collaboration truly means. In objective reality, his great works have impacted the lives of many.