The 2021 African Brand Congress would focus on the African Continental Free Trade Area (AfCFTA) and best practice in brand building in Africa. This year congress is designed to educate, engage and inspire brand managers and professionals in the pursuit of best practice in brand building and value creation.
This year congress will be held at Eko Hotel, Lagos on September 30, 2021 themed: AfCFTA and Brands Building Opportunities in Africa.
According to the organisers, the congress is an appropriate platform for all brand owners and industry players to discuss how brands in Africa can increase their global competitiveness while seeking to enhance professional development skills in the area that are most relevant to the business community today.
“The congress will provide hands-on skill building experience for Brands and the Brands Management community. Therefore, the Congress expects participants from all over Africa,” Said Mr. Desmond Esorougwe, Convener/Editor in Chief, the African Brands Media Limited.
Speaking on the focus of the congress, Esorougwe said, “The focus of this one day African Brand Congress in Nigeria will be to support you in the journey of excellence in Brand Building, to be able to discuss and influence the issues of showing the African Brand future.”
“This will provide the ideal opportunity for interaction among leading companies and keynote interactive discussions. Quality up to date case studies from leading organizations providing a close look at the improvement that the biggest companies in the market are currently implementing worldwide,” he said.
Esorougwe said, connecting 1.3 billion people across 55 countries, the AfCFTA is projected to provide key opportunities for markets to spur economic growth, innovation, security and regional integration while staying true to the multifaceted culture.