Every business comes with its attendant problems and luxury jewelry is no exception. In a recent interview the Chief Executive Officer of Nigerian-owned, London-based luxury jewelry brand, Whitestone Jewellers, Matthew Awotunde who recently partnered with BBNaija Laycon highlighted some of the challenges besetting the business, while also dishing out some tips people should consider when making a choice of luxury jewelry/watches.
According to him, “Educating some customers about what they are trying to purchase/Invest in is a big challenge. Some customers don’t really know much about watches but they heard somewhere luxury watches are investments so they come to a jeweller with a full note of questions, hence your job starts in educating them and trying to make a deal happen with them. This becomes interesting with time if you really love what you do by the way.”
“When buying jewelries, you need to consider a wide range of things, from verifying your dealer to be sure you’re not getting sold a fake product, making sure you go for products that actually keep your money for investment purposes, I’d say there’s a lot of factors to put into consideration,” he added.
For a new couple about to wed, Awotunde gave some tips, “ It really depends on how much you are willing to put down for a wedding ring because the budget speaks volume to what you are getting. We only make custom rings from scratch for this purpose, so budget, description, how many carat diamonds you want and so on will determine our final advice for you.”
The CEO, Whitestone Jewellers also advised people to go for fine jewelry instead of fashion jewelry because when you compare fine jewelry and fashion jewelry side by side, there’s no question which one is the better choice. Fine jewelry is created to last for a lifetime and can even be passed down for generations. When fine jewelry breaks, it can usually be repaired. Furthermore, fine jewelry retains value in the future.
Fashion jewelry however, is made for a completely separate purpose. It is created to be very inexpensive. The metals used in fashion jewelry cannot withstand heat, so when these items break, they cannot be fixed. Unfortunately, most fashion jewelry breaks quickly. Fashion jewelry will also bend or tarnish easily, and has no long-term value.
“Whitestone Jewellers specialise in the sales of highly ranked luxury watches, diamond settings on Original Jewelleries/Watches. For your best watches, Trusted Jewellers like Whitestone Jewellers will always look after you”says Awotunde.
Whitestone Jewellers is a strictly luxury watch and custom jewelry dealer and it was established in 2017 and registered as a limited liability company in Great Britain with an office in Canary Wharf, London, England.
They have a wide range of targets as clients, which predominantly includes socialites, general civil servants, celebrities and indeed, rich kids with affinity for luxury.