FrieslandCampina WAMCO, Nigeria’s foremost dairy company and makers of Peak and Three Crowns milk, has announced a digital ‘Word Twist’ campaign to relaunch Olympic, Coast and Nunu milk brands into the Nigerian market.
The new ‘Word Twist’ campaign requires consumers to compose meaningful sentences with Coast, Olympic and Nunu for a chance to win fantastic prizes.
“You can now Coast to natural goodness like fastest man alive cruises to Olympic medals with one Nunu milk a day in your meal,” the company said.
Speaking on the development, marketing manager, Omolara Banjoko, disclosed that the campaign became necessary following FrieslandCampina WAMCO’s acquisition of PZ Nutricima and its brands, Olympic, Coast and Nunu.
“These brands have an existing portfolio across different formats with varied strengths in different regions of the country. Hence, with this campaign, we plan to strengthen perception of the brands leveraging FrieslandCampina WAMCO’s strong heritage, ” Banjoko said.
She further explained that they are committed to bringing affordable and readily available quality dairy products to Nigerian consumers and with this acquisition, they will be able to meet growing demands of their consumers.
“Coast Milk promises natural goodness and therefore, it is a perfect match that will work well with consumers who wish to stick to natural made products. Adults have a myriad of responsibilities to attend to daily and with Olympic milk, they are assured of getting right nutrients that will cater to their energy needs and active lifestyle.
“Nunu offers nutrient-rich milk that can conveniently be used by consumers and businesses looking to upgrade their everyday meal and intermediate products. Olympic, Nunu and Coast milk are back like they never left and we encourage people to look out for the brands in their neighbourhood,” she said.