Co-founder of Half Million Coffee, Meshal Khalid H Alshehri, has spoken of how the shop was able to stay afloat during the COVID-19 lockdown and economic shutdown occasioned by the coronavirus pandemic that ravaged the entire world in 2020.
Half Million Coffee prides itself as one of the most upscale and fast-selling coffee retail outlets in the country, drawing a wide range of clienteles, from different tribes and nationalities, all coming together in the shop to savour and enjoy quality coffees in the most serene and convivial environment.
Speaking in an interview session with select journalists in his office, yesterday, Alshehri while admitting that the COVID-19 pandemic initially affected the business, said that the shop was able to turn the tide around through dynamic and strategic planning.
According to Alshehri, “in truth, our business was initially affected by the COVID-19 pandemic, just like other businesses also took a negative hit from the global pandemic
“COVID-19 caused a huge meltdown to the healthcare industry and to businesses because without good health, nobody can function at all not to talk of functioning effectively.
“The lockdown, especially the complete closure of all businesses affected our work but I was able to do online sales and I managed to achieve good sales.”
In the exact words of Alshehri, “to boost sales and visibility, we have become more social media compliant because we know that the world is now online and everything is trending in the social media space.
“We do alot of marketing on social media platforms like Instagram, Facebook and periodically parley with some celebrities to do promotions for our brand and coffee shop.”
Speaking on the major lessons learnt since he started running 1/2M Coffee Shop, Alshehri said expanding into into new frontiers has been an opener for him.
“Opening branches in all of the Kingdom of Saudi Arabia and then establishing international and international branches, and also opening a shop in Britain served out big lessons to us,” he explained.
Responding to a question on what was the business philosophy upon which the 1/2M coffee shop was predicated upon, Alshehri said: “delivering the right taste of coffee to the world in an innovative way, and knowing that coffee has many uses, but the appropriate choice for this use gives the desired result.”
On what vision he has set for 1/2M Coffee in the next 10 years, Meshal Khalid H Alshehri said, “my vision is that It will be one of the strongest brands in the world with high accuracy and professionalism”
On the challenges that came his way when he opened 1/2M coffee shop and how he was able scale the hurdles, Alshehri said, “reaching out to suppliers of high quality and original coffee presented its peculiar problems because there are more than one type and there are luxury and regular ones.
“To get a good product, you will at first come in contact with products that are not up to the highest level required but because I know what I want and patiently searched for the suppliers of the best quality products.”