Dr Thaddeaus Thompson is the chairman of T&T Web Designing and Marketing Services. In this interview with JOSEPH CHIBUEZE, he speaks on the opportunities open to Nigerian businesses with effective information
and communication technology infrastructure
Can you tell us why you are interested in Nigerian businesses?
T&T Web Designing sees the strength of the Nigerian market (Almost 300 million consumers), the educational standard of Nigerians, and the human capi- tal strength of the country. In the
late 90s, when e-commerce began to substitute brick and mortar business operations world- wide, our company moved from Switzerland to the Silicon Valley, California, USA, the heart
of the tech industry worldwide and began servicing companies, particularly in the areas of sale and marketing, as well as study- ing customer needs.
During our 20-year service in the US, we learned from the business environment how to exchange services for knowledge; in this case studying marketing trends and consumer behavior. Nigerian businesses will
be much more competitive when
given access to advanced agile
marketing systems and web designing technology. This will also connect them to prospective customers and showcase
their products and services in a
more elaborative way.
Obviously you believe Nigeria still have a lot to do in the area of the penetration of web based business activities?
Nigerians are quite informed about marketing trends and are aware of the power of websites in a business set up. To understand the dynamics of running a business for profit is in the Nigerian blood; however, what good does it present when the resources such as a website and web designing company are in short supply? We established
T&T Web Designing & Marketing Services in Nigeria to make it easier for Nigerian businesses to benefit and maximise profit from transacting through
Cloud-based websites. Customer service policies were designed to demonstrate how polite representatives were until new research and innovations proved that actual results in Return of
Investment (ROI) and Return of Sales (ROS) were higher when consumers and businesses devel- op closer relationships through online platforms.
The goal of our company is to help businesses in Nigeria develop a transactional custom- er relationship system with their customers using artificial intelligence (AI) and visual commu- nication technology to better understand the needs of their target
market. Over the past 25 years, Cus- tomer Service has evolved from
what used to be the conventional customer service of handshakes to a more effective Cus- tomer Relationship Marketing (CRM), which is a transformation
on of a company’s entire marketing strategy into an electronic content management system called Web Designing. Today websites should not just be pho- to-fronts where products and ser- vices are displayed, but rather
the entire operations of a company and how its services or prod- ucts benefit customers. Our main aim as a web designing company is to help businesses realise the importance of CRM that empowers customers, create a userfriendly environment, and helps
customers in their buying deci- sions-making processes. Web designing and marketing cannot be separated; they work conjunctively.
The resulting conceptual mixture of marketing and web designing became Cloud Marketing, a powerful concept that allows consumers and business- es interact on a virtual platform (Cloud), such as online store and meeting environment popularly known as the web without seeing each other.Consumers have become more sophisticated prompting businesses to move from just
being nice (handshakes) to a more customer-focused marketing strategy, in which the benefits and interest of the customer is the central focus.
What do you think about the
challenges Nigerian business- es face in terms of website and benefits from it?
Nigerian businesses face several challenges ranging from lim- ited incentives from both the private sector, especially the banks and insurance companies and the government. Both the gov- ernment, lenders, and insurers
must offer a degree of security to businesses. For example, businesses must learn to take risk and rest assured that when something goes wrong their insurers, government, and bankers will not deject them. Online business exposes companies to hidden fortunes as well as hidden dangers, especially when flaws exist in the website designing.
There must be a fool-proof system in place to detect and minimise identity theft and hackers. Websites must be encrypted to prevent cyber-crime.
Secondly, Nigerian businesses, like most businesses in the world do not understand the full capacity and benefit of a website. Many still consider a website as an image presentation platform rather than the heart and soul of a business. We are working with our clients to defuse the holdbacks and emphasise the benefits.
Now that you are in Nigeria as a registered company what value are you going to add in promoting businesses to ensure growth and profitability?
We are very confident in the ability and business acumen of Nige- rians. Nigerians were named by CNN in 2019 as the most business-oriented population in the world. With this foundational truth, advancing courageously into today’s web-based business environment will facilitate growth at least 500 per cent, expansion at least 50 per cent, pa- tronage at least 500 per cent, and profitability at least 200 per cent.
Our web designing technology helps businesses and consumers find each other. Most of Nigerian businesses are operating un- der 30 per cent of their actual potential, which can be attributed to the lack of marketing incentives, such as Agile Cloud Marketing systems and Web-based technology.
Do you envisage challenges in Nigeria as you have commenced your operations amid COVID-19 issues currently affecting businesses?
As an international business en- tity, we are indirectly affected by
the COVID-19 pandemic world- wide, because buying power has
declined substantively since the
outbreak. However, we have
adapted to the new norms and
are encouraging businesses to
see the challenges as opportunities that have thought us all new things that we would never have known if the pandemic did not occur.
businesses, who initial were
hesitant to explore the bene- fits of reaching out to customers afar off, have now realised that a huge resource was left un- tapped for many years. Our business has expanded, not declined,
because more customers are us- ing our services now than before.
As a marketing company do you think businesses in Nigeria really need that?
As air is quintessential to the
survival of a human being, so is
marketing to a business. Most
of our clients needed marketing
services to help them reconnect
with their customers.
business need advanced market- ing tools to remain competitive
and maintain sustaina