Barely two months after being given the mandate to lead the National Institute of Marketing of Nigeria (NIMN) for the next two years, the institute’s new president, Mr. Idorenyen Enang has said one of his priorities is to enhance the equity of the marketing institute, in order to give it a competitive edge.
Speaking with the correspondent after a retreat organized for the institute’s council members and some chapter chairmen, in Lagos, recently, Enang stated that one of the ways he intends to achieve that is to strengthen the institute’s chapters, so as to give it a competitive edge.
This, he added, would be done by streamlining the number of chapters, and ensuring that only one chapter oversees the activities of members in a particular state.
“We have 36 states plus the federal capital. A state will have only one chapter, and every other thing will be built around interest groups, because we have marketers in all spheres,” he stated.
The NIMN boss also promised to enhance the membership base of the institute, by making its activities and events attractive to prospective marketers, especially those in the hitherto unexplored sectors of the economy.
“We have marketers in sports and recreation, we have in hospitality, and many other places. Are those people our members? They’ve not been our members because we’ve not given them the opportunity. We are going to explore all these places. We will have them in all facets, and when they aggregate, they will become the drivers of the institute,” he stated.
He also assured that the issue of quackery in the practice would soon be a thing of the past; since the council would enhance the marketing ecosystem and liase with employers of labour on the need to have their marketers certified by the institute.
“There is nothing like quackery. That people who ply the trade now have not been certified does not make them quacks. So we are going to give them the permission to join the train. After this, they will find out that they have no option than to join, especially when they go to the place they are supposed to ply their trade and ask them for their NIMN certificate, and they can’t tender it. Our duty is to build the ecosystem, and the chicken will come home to roost,” he added.
Enang explained that the two-day retreat has become imperative to enable every member of the council be on the same page; since it afforded him the opportunity to share his vision on how he intends to drive the institute with members.
Also speaking after the retreat, immediate past president of the institute, Mr. Tony Agenmonmen expressed confidence in the ability of the new council to continue with the repositioning drive of the former administration.
According to him, the retreat provided an opportunity for members of the council to strategise, and come up with plans on how to achieve the vital goal of enhancing the equity of the institute, and make it create value for members.