By GODDIE OFOSE, Lagos
Leading marketing and public relations practitioners, Lampe Omoyele and BolajiOkusaga are expected to lead discussions on the most profitable nation purpose strategies at the second edition of BRANDish Meeting of Minds, scheduled for August 4, 2017 at the Ibis Hotel, Toyin Street Ikeja Lagos.
With the Theme: “In Search of the Right Purpose for the Nigerian Brand”, the event aims to aggregate ideas and market-oriented strategies for a fit-for-purpose positioning statement by Nigeria before the rest of the world.
Speaking on the coming event, analyst-in-chief, BRANDish, Mr. IkemOkuhu said discussions such as this have become urgent especially because Nigeria has over the years struggled to find a fitting purpose for the country, adding that most previous efforts have not worked because they were anchored on emotions that are clearly antithetical to the reality of the country on ground and which were not designed for the nation to profit from the global business space.
He stressed that nation marketing must of necessity factor real and measurable economic purpose statements and realistic structures to make that achievable and noted that discussions with professionals are required to enable Nigeria maximize opportunities for the country in the face of the scale of capital preferences in the world.
“The real end of any nation’s marketing campaign has to be predesigned to generate not just positive emotions but resonate in the marketplace of goods, services and ideas. If there is no design to ensure there are real tie-ins for business, such a campaign serves no real use,” he stated.