The Nigerian air-waves and teeming radio listeners are set for exciting times as 11 plc, sole distributor of Mobil fuel and lubricant brands in Nigeria has unveiled a pan-Nigeria radio campaign for its teeming consumers and target markets.
The company said in a statement that the new creative initiative is aimed at strengthening its brand equity while educating motorists, mechanics and other key stakeholders about its Mobil Super 2000 and 3000 unique selling points respectively.
The campaign, according to 11 Plc, which hit airwaves three weeks ago was launched to create fresh awareness for all category users of the premium lubricants during the Easter and Ramadan period and beyond.
‘‘The campaign with the theme celebration of the best quality of its products while re- enforcing and re-emphasising their competitive and unique selling points. Industry watch reveals that Mobil’s lubricants have over the years continue to keep millions of vehicles perform at their optimal best notwithstanding difficult driving conditions. The Company’s Mobil Super brands is a global family of premium passenger vehicle engine oils that provide different levels of protection to match whatever conditions users of the products may encounter so that they can drive with full confidence.
‘‘The company’s vision is to be the number one business group in Nigeria in terms of sustained service, quality and reliability and the first brand of preference by the consumers whilst conduction operations with high safety standards and environmental compliance.’’
