Nigeria’s financial and entertainment sectors are set for a new dawn as two organisations join resources to make savings attractive, entertainment more exciting and accessible.
Under the partnership, which combines entertainment with smart financial habits, Jollof+, one of Nigeria’s fast-rising digital savings platforms and Baobab, another flagship product, will work with Showmax, Africa’s leading streaming service.
In a statement issued to journalists by Baobab Nigeria’s chief executive officer (CEO), Eric Ntumba, he said the collaboration would reward new users who sign up on the Jollof+ app with exclusive Showmax subscription vouchers.
According to him, this offers a double treat of financial empowerment and premium entertainment.
Ntumba added that the partnership marked a creative milestone in Jollof+’s mission to make savings easy and exciting.
He said, “It reinforces the brand’s message that building financial discipline doesn’t have to be boring; users can enjoy life while making sound money decisions.
“We understand that Nigerians want balance, to save and live fully. Partnering with Showmax gives us the opportunity to reward users with something fun while reinforcing our commitment to helping them build healthier savings habits,” the firm’s chief said.
Since its launch last year, Jollof+ has redefined how Nigerians save. The platform recently surpassed ₦13 billion in user savings, underscoring its growing credibility and adoption nationwide.
“This partnership with Showmax adds a refreshing twist to the brand’s journey, connecting finance with lifestyle in a way that resonates with Nigeria’s vibrant youth and working-class audience.
Showmax, known for its extensive collection of local and international movies, series, and originals, also welcomes the partnership as an opportunity to connect with Nigeria’s growing digital-savvy audience.
“We’re excited to collaborate with Jollof+ in this initiative that rewards people for making smart choices,” senior specialist, Partner Communications, Showmax West Africa, Adedotun Adegbite said.
“Entertainment and savings may seem like worlds apart, but this partnership proves that they can coexist beautifully,” he said.
Through the campaign, new users who sign up and activate their savings plan on Jollof+ will receive Showmax vouchers, unlocking access to thousands of movies, TV shows, and original African content like WURA, FLAWSOME, Real House Wives of Lagos, House of Dragons and lots more.
This gives customers an opportunity to grow their savings while enjoying premium entertainment from one of Africa’s most popular streaming platforms.
