Fortis Mobile Money, a mobile money operator driving financial inclusion has unveiled plans to announce strategic repositioning in the market.
Managing director and CEO of the company, Mr. Samuel Oladimeji , revealed this in Abuja during the Team Bonding session, a quarterly activity that was organised to announce the strategic repositioning of the organisation in the market.
Elaborating on the suggestions of rebranding, he stated that the organisation would not change its name, but would adopt some physical and cosmetic changes that would mirror the strategic repositioning of the company which has started since over eight months ago.
“We are now a more nimble organisation, focused more on solutions rather than legacy processes or platforms. We have created a Digital Payments and Innovations Unit, staffed by trained and highly creative staff that are tasked with creating new products and services, developing and redeveloping our customer engagement strategies and transforming our business models.”
In the light of this new strategy, Oladimeji said that Fortis Mobile Money was currently a partner of choice for both the government, local and international NGOs and other corporate organisations who might need innovative financial services.
“We are currently active in 34 out of the 36 states in Nigeria. We are conducting Cash Transfer Programs with different requirements for three different organisations in about 15 states and we have deployed both offline and online payment systems riding on Near Field Communication Technologies, Quick Response Systems, Biometric-based verification systems, Vouchers and Tokens,” he further disclosed.
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