• Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Saturday, July 26, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

5 Essential Steps For Marketers To Adapt To A Privacy-Focused Future – Google

by Royal Ibeh
1 year ago
in Business
Google
Share on WhatsAppShare on FacebookShare on XTelegram

In 2024, digital marketers face a new challenge: respecting the privacy concerns of Nigerians wary of sharing personal data online due to rampant cybercrime. Alex Okosi, Managing Director for Sub Saharan Africa at Google, emphasises the need for transparency about data collection, usage, and sharing.

Advertisement

 

To address these concerns, Okosi outlines five crucial steps for marketers:

1. Implement Robust Tagging: Tagging is foundational for a successful measurement strategy, enabling advertisers to understand website and campaign performance, measure conversions, and collect first-party data responsibly. This step is vital for strategic decision-making and optimising marketing investments.

 

RELATED

Experts Laud CG As Customs Grants 90-day Window To Regularise Imported Vehicles Duty

Customs Grants 223 Importers 21-day Ultimatum Over N379.6bn Duty Violations

3 hours ago
Nigeria, UK Strengthen Relations On Trade, Standards

Nigeria, UK Strengthen Relations On Trade, Standards

3 hours ago

2. Obtain Explicit Consent: Marketers must seek consent before using personal information. Google has enhanced its consent mode to aid advertisers in setting up appropriate consent structures for measurement and advertising purposes.

3. Utilise AI-Driven Tools: These tools require less data but can effectively predict and optimise campaign goals. For example, Air France’s adoption of consent and conversion modelling techniques led to a significant increase in conversions across Europe.

4. Develop a First-Party Data Strategy: First-party data is increasingly important for measurement and advertising in a dynamic landscape. Tools like Google Ads Data Manager simplify the management and integration of first-party data across channels.

5. Adapt and Innovate: With changes like Chrome’s planned deprecation of third-party cookies, advertisers need to assess their reliance on such cookies and transition to more sustainable measurement solutions.

Okosi encourages advertisers to embrace privacy-preserving techniques, which have proven beneficial for businesses. With the fast deterioration of third-party identifiers, it’s crucial to adapt and innovate in this new era of privacy and growth..

 

Advice to Advertisers

Okosi concludes by advising companies to embrace privacy-preserving techniques, as privacy is beneficial for business. He encourages testing and learning to adapt to the changing landscape, noting that third-party identifiers are quickly deteriorating. “It’s time to embrace change and enter a new period of innovation and growth – together,” Okosi advises.


We’ve got the edge. Get real-time reports, breaking scoops, and exclusive angles delivered straight to your phone. Don’t settle for stale news. Join LEADERSHIP NEWS on WhatsApp for 24/7 updates →

Join Our WhatsApp Channel




Tags: Google
SendShareTweetShare
Previous Post

Forex: CBN Warns Dealers Against Inaccurate, Misleading Transactions’ Reporting

Next Post

LASG Condoles With Family Of Lagos Student Flogged To Death By Teacher

Royal Ibeh

Royal Ibeh

You May Like

Experts Laud CG As Customs Grants 90-day Window To Regularise Imported Vehicles Duty
Business

Customs Grants 223 Importers 21-day Ultimatum Over N379.6bn Duty Violations

2025/07/26
Nigeria, UK Strengthen Relations On Trade, Standards
Business

Nigeria, UK Strengthen Relations On Trade, Standards

2025/07/26
Transcorp Hotels Appoints Osakwe As Non-executive Director
Business

Transcorp Hotels Posts N12.228bn Pre-tax Profit, To Pay N1.02bn Interim Dividend

2025/07/26
Google
Business

Fintech Experts Create Platform To Connect Startups With Investors

2025/07/26
NLNG Ties 2023 Science Quiz Competition To Net Zero Emission
Business

The NLNG Prize For Literature 2025 Offers $100,000 To Winner

2025/07/26
18 Months After Tinubu’s Assent…27 States Yet To Implement New Electricity Act
Business

Oyo Power Supply Get Boost With FG’s 132/33kv Mobile Substation

2025/07/26
Leadership Conference advertisement

LATEST

Falcons Face Morocco In Women AFCON Final, Eye $1m Prize Money

Pensive Pitch: Nigerian Football Community Mourns Four Unburied Heroes

Sweet But Dangerous: How Sugar May Be Killing Your Sex Drive

I Started Acting Before Pete Edochie, Yemi Solade Challenges Industry’s Origin Story

AFRIMA Returns With Celebration Of African Music

Omoni Oboli Reveals Secret Behind 24-Year Marriage

Music Artist Udeigwe Gets “Artist Of The Year” Award

Tacha Akide Sparks Outrage After Calling Her Generation “Cowardly” Over Japa Trend

Ogun, Arise Integrated Brainstorm on Takeoff Of Africa’s Biggest Garment Factory

BCAI Empowers 50 GBV Survivors In Kano

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.