Samsung, Airtel Nigeria To Drive 5G Adoption With New Device

Samsung Nigeria has partnered Airtel Nigeria to launch its Galaxy A14 5G smartphone to derive adoption of fifth generation (5G) technology.  This was disclosed during Airtel’s 5G service launch in Lagos.

The managing director, Samsung Nigeria, Charles Lee, said that Samsung has been driving 5G adoption globally with its widest portfolio of 5G devices and it is ready to replicate the feat in Nigeria. The exclusive partnership with Airtel Nigeria was disclosed during the latter’s 5G service launch in Lagos.

He said that with the launch of Galaxy A14 5G, Samsung will now have the widest distribution of 5G devices in the country. According to him, the Galaxy A14 5G showcases Samsung’s premium design and this comes with industry-leading features like 16GB RAM with RAM Plus and 5000mAh battery.

“Starting at a net effective price of just N122,000, the device will be instrumental in driving Airtel’s mission of ‘re-imaging with 5G’ and accessible to everyone,” said Lee.

Earlier in this speech, Carl Cruz, the chief executive officer of Airtel Nigeria, thanked Samsung for partnering with the network to democratize 5G accessibility and affordability in the country. He said that 5G is not meant to be out of reach to the masses.

“We are here to democratize 5G. Our research entails customers with a 10x faster speed network with low latency and no lag; to connect more users, 8K streaming, available to iOS and Andriod devices. So, we are offering the most affordable 5G router with N30,000 offer, and partnering with Samsung A14 5G model to deliver the most affordable 5G handset in the country”, he said.

Also speaking, head marketing PR, Samsung Nigeria, Chika Nnadozie,  said that Galaxy A14 5G showcases Galaxy’s signature design philosophy for a premium feel in mid-segment products. The laser pattern back cover enhances the stunning design and the flat linear camera housing creates a seamless unibody silhouette.

“Galaxy A14 5G will come in three new colours – Dark Red, Light Green, and Black. Nigerians can start to preorder the device now and be assured of massive gifts”, Nnadozie said.

Also, Master Trainer MX, Samsung Nigeria, Solomon Osibeluwo, said Galaxy A14 5G comes with 6.6” HD+ display with 90Hz refresh rate for real smooth scrolling. The edge-to-edge Infinity-V display offers a large screen experience to consumers to explore and create content.