TGI Group, makers of Big Bull Rice, have introduced Big Bull Gold, a premium milled parboiled rice in consumer-friendly pack sizes.
According to the company, the introduction of Big Bull Gold was a move to cater to the evolving needs of consumers.
Chief marketing officer, TGI Group, Probal Bhattacharya, stated that the introduction of Big Bull Gold in consumer-friendly packaging reflects how the company always strives to stay ahead of the curve and anticipate the changing needs of its valued consumers.
“We are delighted to introduce Big Bull Gold in new consumer-friendly packaging. This reflects our commitment to offering the best to our customers. With premium quality at the forefront, our goal is not only to deliver top-quality rice but also an exceptional consumer experience,” he noted.
Executive director, TGI Group, Deepanjan Roy, stated that the company has always prioritised quality and customer satisfaction. “With the introduction of Big Bull Gold in consumer-friendly packaging, we are taking it a step further by offering premium quality parboiled rice in packaging that is both visually appealing and consumer-friendly. It is our way of enhancing the overall rice consumption experience for our valued consumers,” he said.
In a statement, the company said, ‘‘Big Bull Rice is Nigeria’s foremost parboiled rice. Big Bull Rice is premium milled, stone-free, with an excellent swelling index that retains the natural taste and texture of goodness from the Nigerian soil.
An absolute cooking delight with the best texture, uniform size, and shape; each grain is highly nutritious, rich in B Vitamins, Iron, Dietary Fibers, and Protein, with a low Glycemic Index for healthy consumption.
‘‘Big Bull Rice is the ideal choice for a great-tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice, and many more. Available in various consumer-friendly pack sizes nationwide. “Using the same unique qualities that catapulted Big Bull Rice in the Nigerian market to become Nigeria’s foremost homegrown parboiled rice, TGI Group is introducing Big Bull Gold, an absolute cooking delight with exceptional quality, making premium quality parboiled rice more accessible for all pocket sizes.
‘‘Consumers are pleasantly delighted as Big Bull Gold recently showed up in the market in a Gold premium pack—the colors of royalty making it the top choice for discerning consumers who seek premium rice for their rice meals. Big Bull Gold offers great value in quality, taste, health, and affordability with a new look and feel that enhances its premium positioning, shelf presence, and acceptance.’’
