Irish Varsity To Offer Degree In ‘Social Media Influencing’

A University in Ireland is set to offer the country’s first degree in Social Media Influencing. 

Southeast Technological University in Carlow, Ireland, will open applications for its Bachelor of Arts in Content Creation and Social Media in November. 

Among the courses in the four-year program are celebrity studies, video and audio editing, critical cultural studies, and creative writing.

A University’s lecturer in Media and Communications, Dr Eleanor O’Leary, said there is a growing interest in the area both from potential students and employers.

Dr O’Leary added that graduates of the course will be equipped to either work for themselves as a self-employed influencer or in creating content for organisations.

According to Techcabal, the demand for influencers in the marketing industry has steadily increased, driving a lot more people into building a career in social media influencing. 

LEADERSHIP had earlier reported that many Nigerian creators had started receiving payment directly from X (formerly known as Twitter) for their contents.

Experts say the global influencer market is currently worth around $21billion.