Brand Ambassador, Rita Dominic Lauds LG Washing Machines

LG Electronics’ brand ambassador, Rita Dominic has said that the company’s cutting-edge washing machines have the capacity to enhance the laundry experiences of the consumers.

The company disclosed this in a statement. According to the statement, the Nollywood actress and LG home appliances brand ambassador, Rita Dominic said that the new AI Direct Drive Motor technology at LG uses artificial intelligence and advanced fabric care to deliver unrivaled performance, speed, and convenience.

Experimenting with different cycle settings can also save time and household energy in the long run, continued Rita. “That’s huge! My machine also offers a Quick Wash function, so if I have something I need cleaned really fast, it’s a 39-minute cycle that gets the job done in next to no time.”

“My washing machine boasts a suite of features that make doing the laundry a cinch. Its headliner here is the eponymous AI DD (Artificial Intelligence Direct Drive), which doesn’t just measure a laundry load’s weight but also the fabrics’ softness. Based on LG’s accumulated data, the wash cycle is then adjusted for each load to better protect its fabrics and extend their longevity,” she said.

General manager, Home Appliances Division, LG Electronics West African Operations, Brian Kang said, “We are more likely to do something if it is easy and repeatable, so we don’t have to use up a ton of mental energy to get the job done. I find that having the right products and tools makes doing laundry every week a lot easier.

The company added that, ‘‘AI Direct Drive (AI DD) intelligent technology makes washing easy. LG’s Smart Washing Machines with AI DD can automatically determine the best settings based on the weight and softness of your fabric for an optimal wash. The AI DD technology has matured over 20 years of advancements, observations, and experiments by LG to deliver effective and efficient washing. Various other features complement this. TurboWash360°, for instance, uses four directional 3D multi-nozzles to reach every part of the laundry for a thorough wash that’s also faster. Steam+, on the other hand, comprises an integrated steamer that enhances hygiene by killing off dust mites while also relaxing fabrics to make them less wrinkled and easier to iron.’’