NCDMB Sensitises Media On Evaluation Of Content Performance

Nigerian Content Development Monitoring Board (NCDMB), has sought the support of media practitioners and other critical stakeholders as a channel to strategically evaluate and disseminate the Nigerian content performance.

This was disclosed by the acting general manager, corporate communication and zonal coordination, NCMDB, Barr. Esueme Dan Kikile, at a Nigerian content capacity building workshops for media stakeholders held in Port Harcourt, Rivers State.

With the theme: “the Role of the Media in Sustaining Nigerian Content Legacies”, Barr. Dan Kikile noted that the workshop is targeted at empowering media practitioners with the requisite knowledge in disseminating local content policies and evaluate its performance using the fundamentals of media strategy and corporate storytelling techniques.

He said, “The idea behind this media workshop which is the 5th or 6th of the series that we have held is simply in two folds; one is for us to have this interface with the media and use the opportunity to evaluate where we are in terms of Nigerian content performance and also what our publics which includes the media, stakeholders, community people and their perception of NCDMB performance.

“The second objective is for us to use it to develop knowledge for media practitioners. At every point in time, we choose very specific leaders in communication, leaders in the media, leaders in other areas of practice including, in one instance, a very senior legal practitioner to speak to journalists on the ethics of their profession and how those things converge to helping in the reporting of Nigerian content.”

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A communication consultant and executive director, Institute of Communication and Corporate Studies, Lagos, Dr. Austin Tam-George, said that media strategy in the contest of the NCDMB is the ability to develop and sustain the relationship in a long term with the media community, adding that the NCDMB is a government institution that serves the people in the specific sector of oil and gas.